⚡ Analytics in Colombia
Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.
Colombia is a South American country with a population of over 52 million people.
According to our statistics, web analytics tools are used on 55.1% of websites from Colombia.
⭐ Most Popular in 2026
The following chart shows the top web analytics tools in Colombia in 2026, based on market share.
The most popular is Google Analytics, which dominates the market with an overwhelming 74% share.
It is followed by Cloudflare Web Analytics with 12.2% and
Microsoft Clarity with 9.1%.
🚀 Highlights
Here is a list of the top tools that are more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.
- 3.
Microsoft Clarity (-3) - 4.
Hotjar (-3)
- 6.
Metricool (-15)
- 7.
HubSpot Analytics (-2)
- 10.
Smartlook (-27)
- 11.
Adobe Analytics (-4)
- 12.
Comscore (-14)
- 13.
Lucky Orange (-15) - 14.
VWO (-4)
- 17.
Twipla (-45)
✨ Best Web Analytics Tools
Below is a more detailed list of the top 25 of the 80 web analytics tools used on sites from Colombia, ranked by their market share.
👉 See Also
Statistics were last calculated on .
For details, see our methodology and disclaimer.
MonsterInsights
Zoho SalesIQ