⚡ Analytics in Italy
Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.
Italy is a Southern European country with a population of around 59 million people.
According to our statistics, web analytics tools are used on 44.9% of websites from Italy.
⭐ Most Popular in 2026
The following chart shows the top web analytics tools in Italy in 2026, based on market share.
The most popular is Google Analytics, which dominates the market with an overwhelming 79.5% share.
It is followed by Jetpack Stats with 7.8% and
Matomo with 7.7%.
🚀 Highlights
Here is a list of the top tools that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.
- 2.
Jetpack Stats (-1)
- 3.
Matomo (-2)
- 5.
MonsterInsights (-3) - 6.
Hotjar (-1)
- 8.
HubSpot Analytics (-1)
- 9.
Adobe Analytics (-6)
- 10.
Comscore (-16)
- 11. Histats (-5)
- 12.
Snowplow (-1)
- 13.
Plausible (-6)
✨ Best Web Analytics Tools
Below is a more detailed list of the top 25 of the 141 web analytics tools used on sites from Italy, ranked by their market share.
👉 See Also
Statistics were last calculated on .
For details, see our methodology and disclaimer.
Microsoft Clarity
Piwik PRO