⚡ Analytics in Japan

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

Japan is an East Asian country with a population of around 125 million people.

According to our statistics, web analytics tools are used on 52.1% of websites from Japan.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Japan in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 90.8% share.
It is followed by Jetpack Stats with 7.4% and Quantcast with 4.7%.

Google Analytics 90.8%
Jetpack Stats 7.4%
Quantcast 4.7%
Microsoft Clarity 3.9%
Nakanohito 2.5%
MonsterInsights 2.3%
Cloudflare Web Analytics 2.1%
SlimStat 1.2%
Ptengine 1%
HubSpot Analytics 1%
Matomo 0.8%
51.LA 0.4%
AD EBiS 0.3%
Karte 0.3%
i2i 0.3%

🚀 Highlights

Here is a list of the top tools that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Jetpack Stats ^(-1)
3. Quantcast ^(-14)
4. Microsoft Clarity ^(-2)
5. Nakanohito ^(-50)
6. MonsterInsights ^(-2)
8. SlimStat ^(-39)
9. Ptengine ^(-72)
12. 51.LA ^(-2)
13. AD EBiS ^(-117)
14. Karte ^(-118)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 117 web analytics tools used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	90.8%
2	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	7.4%
3	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	4.7%
4	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	3.9%
5	Nakanohito Tokyo, Japan Free website analytics service from Japan. Free	2.5%
6	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.3%
7	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	2.1%
8	SlimStat Tallinn, Estonia A WordPress plugin for tracking website analytics in real time. Free$29/year	1.2%
9	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	1%
10	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	1%
11	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	0.8%
12	51.LA Guangzhou, China A Chinese web analytics service that provides traffic measurement and visitor behavior analysis for websites. Free$$$	0.4%
13	AD EBiS Osaka, Japan A Japanese marketing effectiveness measurement platform. $$$	0.3%
14	Karte Tokyo, Japan A real-time, customer-centric analytics and action tool from Japan.	0.3%
15	i2i Tokyo, Japan A Japanese visitor analytics service. Free0.001 JPY+	0.3%
16	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.2%
17	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.2%
18	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	0.2%
19	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.2%
20	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	0.2%
21	FC2 Analyzer Las Vegas, Nevada, United States A web analytics service from FC2, Inc., that was discontinued in June 2025. FreeLegacy	0.2%
22	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.2%
23	Redistats Täby, Sweden A web analytics tool with a focus on performance and privacy. Free$19+/month	0.1%
24	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	0.1%
25	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.1%

👉 See Also

🌎 Analytics in other countries

Data is based on the analysis of 157,205 websites from Japan.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.