⚡ Analytics in Poland

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

Poland is a Central European country with a population of around 38 million people.

According to our statistics, web analytics tools are used on 46.2% of websites from Poland.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Poland in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 85.3% share.
It is followed by Cloudflare Web Analytics with 10.8% and Hotjar with 5.8%.

Google Analytics 85.3%
Cloudflare Web Analytics 10.8%
Hotjar 5.8%
Jetpack Stats 4.3%
Microsoft Clarity 3.6%
MonsterInsights 2.7%
Matomo 2.1%
Gemius 1.8%
Yandex.Metrica 1.2%
HubSpot Analytics 1%
Smartlook 0.7%
Adobe Analytics 0.7%
VWO 0.5%
Ahrefs Web Analytics 0.4%
Statcounter 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Poland than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Hotjar ^(-4)
5. Microsoft Clarity ^(-1)
6. MonsterInsights ^(-2)
8. Gemius ^(-45)
11. Smartlook ^(-26)
12. Adobe Analytics ^(-3)
13. VWO ^(-5)
14. Ahrefs Web Analytics ^(-15)
16. Leadfeeder ^(-17)
17. Umami ^(-29)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 137 web analytics tools used on sites from Poland, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	85.3%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	10.8%
3	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	5.8%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	4.3%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	3.6%
6	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.7%
7	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	2.1%
8	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	1.8%
9	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	1.2%
10	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	1%
11	Smartlook San Jose, California, United States An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels. Free$55+/month	0.7%
12	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.7%
13	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.5%
14	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.4%
15	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.4%
16	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	0.3%
17	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.3%
18	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	0.3%
19	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	0.3%
20	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	0.3%
21	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	0.3%
22	Albacross Oslo, Norway A lead generation and account intelligence platform. €99+/month	0.3%
23	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.2%
24	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.2%
25	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.2%

👉 See Also

🌎 Analytics in other countries

Data is based on the analysis of 55,518 websites from Poland.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.