⚡ Analytics in Portugal

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

Portugal is a Southern European country with a population of around 10.3 million people.

According to our statistics, web analytics tools are used on 48.7% of websites from Portugal.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Portugal in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 82.2% share.
It is followed by Cloudflare Web Analytics with 12.3% and Jetpack Stats with 6.4%.

🚀 Highlights

Here is a list of the top tools that are more popular in Portugal than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 102 web analytics tools used on sites from Portugal, ranked by their market share.

RankNameMarket share
1
Google Analytics
Mountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

Free$50,000+/year
2
Cloudflare Web Analytics
San Francisco, California, United States

A free, lightweight, privacy-first analytics and performance metrics service.

Free$25+/month
3
Jetpack Stats
San Francisco, California, United States

A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard.

Free$8.33+/month
4
Microsoft Clarity
Redmond, Washington, United States

A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

Free
5
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
6
MonsterInsights
West Palm Beach, Florida, United States

A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

Free$99.50+/year
7
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
8
HubSpot Analytics
Cambridge, Massachusetts, United States

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

Free$20+/seat/month
9
Statcounter
Dublin, Ireland

A real-time web analytics service that tracks and reports on website visitor activity and behavior.

Free$9+/month
10
Yandex.Metrica
Moscow, Russia

A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior.

Free300,000 RUB+/month
11
Adobe Analytics
San Jose, California, United States

An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

$37,500+/year
12
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
13
Quantcast
San Francisco, California, United States

A digital platform specializing in real-time advertising, audience measurement and consent management.

Free$$$
14
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

FreeOpen source$9+/month
15
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
16
Independent Analytics
Philadelphia, Pennsylvania, United States

A GDPR-friendly website analytics plugin made exclusively for WordPress.

Free$54+/year
17
Gemius
Warsaw, Poland

Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns.

3,042 PLN+/month
18
Metricool
Madrid, Spain

A social media management and analytics tool that allows you to analyze, schedule, and manage social media content.

Free$22+/month
19
Contentsquare
Paris, France

A digital experience analytics platform designed to increase engagement and conversions.

$75,000+/year
20
Ahrefs Web Analytics
Singapore

A privacy-friendly solution that allows you to track website usage in real time.

Free$20+/month
21
Chartbeat
New York, United States

A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content.

$7,000+/year
22
Piwik PRO
Wrocław, Poland

A commercial Matomo fork with enterprise-level support and premium features.

Free€10,995+/year
23
Umami
San Francisco, California, United States

An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

FreeOpen source$20+/month
24
Whos.amung.us
Calgary, Alberta, Canada

Offers several types of real-time web statistics widgets that do not require an account.

Free$4.95+/month
25
Clicky
Milwaukie, Oregon, United States

A cloud-based, privacy-friendly, GDPR-compliant website analytics.

Free$9.99+/month

👉 See Also

Data is based on the analysis of 14,630 websites from Portugal.
Statistics were last calculated on .
For details, see our methodology and disclaimer.