⚡ Customer Data Platforms in Brazil
A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.
Brazil is a South American country with a population of around 217 million people.
According to our data, customer data platforms are used on 1.6% of websites from Brazil.
⭐ Most Popular in 2026
The following chart shows the top CDPs in Brazil in 2026, based on market share.
The most popular is Adobe Experience Platform with a share of 22%, followed by
Snowplow with 21.1% and
Acquia with 18.4%.
Adobe Experience Platform 22%
Snowplow 21.1%
Acquia 18.4%Insider 9.8%
Klaviyo 8.3%
Salesforce Marketing Cloud 7.6%
Segment 5.2%
Rudderstack 2.9%Tealium 2.8%
Optimizely 2.4%
Emarsys 1.8%
SAP Customer Data Platform 1.6%
Clearbit 1.1%
Epsilon 0.9%
Zeta Marketing Platform 0.7%
🚀 Highlights
Here is a list of the top CDPs that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.
- 1.
Adobe Experience Platform (-1)
- 2.
Snowplow (-1)
- 3.
Acquia (-5) - 4.
Insider (-13)
- 8.
Rudderstack (-1) - 11.
Emarsys (-3)
- 12.
SAP Customer Data Platform (-4)
- 15.
Zeta Marketing Platform (-3)
- 16.
Netcore (-11)
- 17.
Lytics (-11)
✨ Best CDPs
Below is a more detailed list of the top 25 of the 32 CDPs used on sites from Brazil, ranked by their market share.
👉 See Also
- 🌎 CDP in other countries
Statistics were last calculated on .
For details, see our methodology and disclaimer.
WebEngage