⚡ Customer Data Platforms in Malaysia
A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.
Malaysia is a Southeast Asian country with a population of over 34 million people.
According to our data, customer data platforms are used on 2.4% of websites from Malaysia.
⭐ Most Popular in 2026
The following chart shows the top CDPs in Malaysia in 2026, based on market share.
The most popular is Klaviyo with a share of 27.6%, followed by
Adobe Experience Platform with 21.6% and
Netcore with 11.6%.
Klaviyo 27.6%
Adobe Experience Platform 21.6%
Netcore 11.6%
Tealium 10.8%
Insider 10.3%
Snowplow 7.8%
Salesforce Marketing Cloud 6.9%
Optimizely 5.6%
Segment 1.7%
- Sitefinity Insight 1.7%
Treasure Data 1.7%
Commanders Act 1.3%
Appier 1.3%
Emarsys 1.3%
SAP Customer Data Platform 0.9%
🚀 Highlights
Here is a list of the top CDPs that are more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.
- 3.
Netcore (-24)
- 4.
Tealium (-1)
- 5.
Insider (-12)
- 10. Sitefinity Insight (-10)
- 11.
Treasure Data (-13)
- 12.
Commanders Act (-10)
- 13.
Appier (-22)
- 15.
SAP Customer Data Platform (-1)
- 17.
Lytics (-11)
- 19.
WebEngage (-7)
✨ Best CDPs
Below is a more detailed list of the top 25 of the 25 CDPs used on sites from Malaysia, ranked by their market share.
👉 See Also
Statistics were last calculated on .
For details, see our methodology and disclaimer.
Acquia