🆚 Adobe Experience Platform vs. Klaviyo

Compare technologies based on real-world usage data *

Type

Customer data platform
Marketing automation platform

About

Adobe Experience Platform enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

It provides tools for real-time data ingestion and normalization, a unified customer profile model, governance and privacy controls, SQL-based query services, and AI and machine learning services for predictive insights and personalization.

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

Headquarters

San Jose, California, United States
Boston, Massachusetts, United States

Website

Pricing

Free version ❌Free 60-day trial
Custom
Free version ✔️500 emails + 150 SMS credits per month
Email
(15K emails)
$45+/month
Email and SMS
(5K emails + 100 SMS credits)
$20+/month
Marketing Analytics$100+/month
Advanced Klaviyo Data Platform$500+/month
Customer Agent
(75+ AI conversations)
$50+/month
Price per SMS
USA$0.012-
Canada$0.036-
Australia$0.048-
UK$0.05-
Spain$0.06-
Italy$0.084-
Ireland$0.0903
Germany$0.1122

Categories

CDP › Rank #2
CDP › Rank #1
Personalization › Rank #1
Marketing Automation › Rank #2
Email Marketing › Rank #2
Push Notifications › Rank #1

Popularity

Determined by the number of sites using each technology.

The Klaviyo marketing automation platform is 2.3 times more popular than Adobe Experience Platform.
Total websites

Market share

CDP

Popularity by country

Determined by the number of sites detected from each country.

Klaviyo is more popular in the United States, the United Kingdom, and Australia, while Adobe Experience Platform is more popular in Japan, Switzerland, and Poland.
United States
United Kingdom
Australia
Germany
France
Netherlands
Canada
Italy
Denmark
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Klaviyo is more popular among sites focused on online shopping, marketing and merchandising, and fashion and beauty, while Adobe Experience Platform is more commonly used on business, health, and finance and banking sites.
Online Shopping
Marketing/Merchandising
Business
Fashion/Beauty
Health
Sports
Finance/Banking
Entertainment
Software/Hardware
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.