🆚 Demandbase vs. Google Analytics

📈 Google Analytics is much more popular than Demandbase.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.3M+ analyzed websites. About this data

Demandbase

Google Analytics

Type

Identity resolution software

Web analytics tool

About

Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Headquarters

San Francisco, California, United States

Mountain View, California, United States

Website

demandbase.com #58,695

analytics.google.com

Pricing

Free version ❌

Custom

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 1,140 times more popular than Demandbase.

Total websites

Market share

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Demandbase in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Italy

Netherlands

Australia

India

Awards

⭐ 5th most popular in the United Kingdom in the Marketing Attribution category.
⭐ 6th most popular in the United States in the Marketing Attribution category.
⭐ 6th most popular in Canada in the Marketing Attribution category.
⭐ 8th most popular in the United States in the Identity Resolution category.
⭐ 9th most popular in Germany in the Identity Resolution category.

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Demandbase in all market segments.

Business

Marketing/Merchandising

Online Shopping

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#45

#117

#151

#165

#455

Name

Rank

#12

#15