🆚 Fathom vs. Google Analytics

Compare technologies based on real-world usage data *

📈 Google Analytics is much more popular than Fathom.
🌍 Google Analytics is more popular in all countries.

Google Analytics

Type

Web analytics tool

Web analytics tool

About

Fathom is a privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic.

It offers lightweight, cookieless analytics with accurate human visitor data, an intuitive dashboard with real-time metrics, custom event and UTM campaign tracking, unlimited data retention, email reporting and API access, and an open-source self-hosted Lite version.

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Headquarters

Victoria, British Columbia, Canada

Mountain View, California, United States

Website

usefathom.com #533,698

analytics.google.com

Pricing

Free version ✔️Fathom Lite, open source

$15+/month

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Categories

Analytics › Rank #34

Analytics › Rank #1

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 280 times more popular than Fathom.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Fathom in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Italy

Netherlands

Australia

India

Awards

⭐ 8th most popular in Thailand in the Analytics category.
🔥 13rd most popular in Norway in the Analytics category.
🔥 14th most popular in Belgium in the Analytics category.
🔥 16th most popular in Austria in the Analytics category.
🔥 17th most popular in the United Kingdom in the Analytics category.

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Fathom in all market segments.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#1,229

getbootstrap.com

#1,542

#2,213

#6,061

#7,774

Name

Rank

#2

#4

#5

#12

#15

Compare alternatives

Technologies with similar characteristics.

See also

Fathom technology profile

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.