🆚 Google Analytics vs. Plausible

Compare technologies based on real-world usage data *

📈 Google Analytics is much more popular than Plausible.
🌍 Google Analytics is more popular in all countries.

Google Analytics

Type

Web analytics tool

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Plausible is a lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

It provides real-time dashboards, goal and campaign tracking, and ecommerce revenue metrics, uses a script under 1 KB, collects no cookies or personal data, is compliant with GDPR and CCPA, and integrates with Google Search Console.

Headquarters

Mountain View, California, United States

Tartu, Estonia

Website

analytics.google.com

plausible.io #15,399

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Free version ✔️Community Edition, self-hosted, open source

Plausible Analytics CloudUp to 10K PV/month$9+/month
Up to 100K PV/month$19+/month
Up to 500K PV/month$49+/month
Up to 1M PV/month$69+/month

Categories

Analytics › Rank #1

Analytics › Rank #19

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 112 times more popular than Plausible.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Plausible in all countries.

United States

Japan

United Kingdom

Germany

France

Spain

Netherlands

Italy

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

⭐ 4th most popular in Bangladesh in the Analytics category.
⭐ 4th most popular in Liechtenstein in the Analytics category.
⭐ 6th most popular in Estonia in the Analytics category.
⭐ 6th most popular in Iceland in the Analytics category.
⭐ 7th most popular in Norway in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Plausible in all market segments.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#2

#4

#5

#12

#15

Name

Rank

washingtonpost.com

#104

merriam-webster.com

#143

#265

#844

fsiblog5.com

#933

Compare alternatives

Technologies with similar characteristics.

See also

Plausible technology profile

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.