🆚 Google Analytics vs. Smartlook

Compare technologies based on real-world usage data *

📈 Google Analytics is much more popular than Smartlook.
🌍 Google Analytics is more popular in all countries.
⭐ Smartlook is particularly popular in the Czech Republic.

Google Analytics

Type

Web analytics tool

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Smartlook is an all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels.

Headquarters

Mountain View, California, United States

San Jose, California, United States

Website

analytics.google.com

smartlook.com #580,087

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Free version ✔️

Pro$55+/month

Categories

Analytics › Rank #1

Analytics › Rank #37

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 316 times more popular than Smartlook.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Smartlook in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Netherlands

Italy

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

⭐ 7th most popular in the Czech Republic in the Analytics category.
⭐ 9th most popular in Hungary in the Analytics category.
⭐ 9th most popular in Slovakia in the Analytics category.
🔥 12nd most popular in Poland in the Analytics category.
🔥 14th most popular in Brazil in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Smartlook in all market segments.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

General News

Health

Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#2

#5

#12

#15

#22

Name

Rank

#4,060

#5,505

#6,408

#7,887

#8,645

Compare alternatives

Technologies with similar characteristics.

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on February 4, 2026.
For details, see our methodology and disclaimer.