⚡ Live Chat Software in Italy

Live chat software allows businesses to communicate with website visitors and customers in real time through text-based messaging.

Italy is a Southern European country with a population of around 59 million people.

According to our data, live chat software is used on 3.4% of websites from Italy.

Statistics based on 92K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top live chat software in Italy in 2026, based on market share.

The most popular is Tawk.to with a share of 16.6%, followed by Zendesk Chat with 15.8% and Smartsupp with 10.1%.

Tawk.to 16.6%
Zendesk Chat 15.8%
Smartsupp 10.1%
Tidio 7.2%
Shopify Inbox 7.1%
Chaty 5.4%
GetButton 4.7%
LiveChat 3.5%
Oct8ne 2.5%
Salesforce Chat 2.5%
Zoho SalesIQ 2.4%
HubSpot Chat 2.4%
Chatbase 2%
Crisp 1.8%
Other 16%

🚀 Highlights

Here is a list of the top solutions that is more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Smartsupp ^(-8)
4. Tidio ^(-1)
6. Chaty ^(-3)
7. GetButton ^(-6)
9. Oct8ne ^(-34)
10. Salesforce Chat ^(-4)
11. Zoho SalesIQ ^(-1)
12. HubSpot Chat ^(-3)
13. Chatbase ^(-10)
15. Freshchat ^(-1)

✨ Best Live Chat Software

Below is a more detailed list of the top 25 of the 74 live chat software solutions used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Tawk.to Las Vegas, Nevada, United States A free live chat software for websites. Free	16.6%
2	Zendesk Chat San Francisco, California, United States A live chat solution included in Zendesk Suite that businesses can embed on their websites or help centers to talk with customers in real time. $19+/agent/month	15.8%
3	Smartsupp Brno, Czech Republic A cloud-based customer service platform that provides live chat, chatbot automation, and multichannel messaging to help businesses communicate with website visitors and manage support from one dashboard. Free$14+/month	10.1%
4	Tidio San Francisco, California, United States A customer service platform that provides live chat, chatbots and a helpdesk system. Free$29+/month	7.2%
5	Shopify Inbox Ottawa, Ontario, Canada A free customer messaging and live chat application for Shopify stores that enables direct conversations with shoppers. Free	7.1%
6	Chaty Tel Aviv, Israel A website communication widget that lets site owners add chat buttons so visitors can contact support through their preferred messaging apps. Free$15+/month	5.4%
7	GetButton Helsinki, Finland A website chat widget that provides a floating contact button redirecting visitors to messaging apps such as WhatsApp, Messenger, Telegram, and Instagram to start conversations directly. $4.99+/month	4.7%
8	LiveChat Wrocław, Poland A cloud-based customer service platform that combines live chat, ticketing, AI chatbots, and web analytics. $19+/user/month	3.5%
9	Oct8ne Barcelona, Spain An AI-powered visual customer service tool that integrates with Shopify, PrestaShop, Magento, WooCommerce, VTEX Commerce Platform, and other e-commerce platforms. $$$	2.5%
10	Salesforce Chat San Francisco, California, United States A live chat solution from Salesforce that is currently in maintenance-only mode and is scheduled to be retired in February 2026. Legacy	2.5%
11	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	2.4%
12	HubSpot Chat Cambridge, Massachusetts, United States Live chat software with built-in chatbots and automation integrated into the HubSpot CRM to support sales, marketing, and customer service interactions. Free$20+/seat/month	2.4%
13	Chatbase Toronto, Ontario, Canada A platform that enables businesses to build their own AI agents to handle customer support, resolve issues, and take meaningful actions through AI-driven conversations. Free$40+/month	2%
14	Crisp Nantes, France A French all-in-one business messaging platform that consolidates live chat, email, social and app messaging, a shared inbox, chatbot builder, and a knowledge base. Free€45+/month	1.8%
15	Freshchat San Mateo, California, United States A cloud-based business messaging and conversational support platform that combines live chat, in-app messaging and AI-powered chatbots. Free$19+/agent/month	1.6%
16	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	1.3%
17	Gorgias San Francisco, California, United States A customer service platform for e-commerce businesses that combines support ticketing, order management, and automation tools in a unified workspace. $10+/month	1.3%
18	Botpress Quebec City, Canada An all-in-one platform for developers building chatbot applications powered by the latest LLMs. Free$89+/month	1%
19	JivoChat Vitória, Espírito Santo, Brazil A freemium live chat platform for websites that unifies chat, social messengers, email, and phone communication channels. Free$28+/month	1%
20	Salesforce Enhanced Chat San Francisco, California, United States A modern live chat and messaging solution from Salesforce that replaces the legacy Salesforce Chat and supports real-time and asynchronous conversations across web and mobile channels. $75+/user/month	0.9%
21	Voiceflow San Francisco, California, United States A no-code platform that allows users to build chat and voice AI agents through a visual interface, without coding. Free$60+/month	0.9%
22	Brevo Conversations Paris, France Platform includes live chat, chatbot, WhatsApp integration and AI capabilities. Free$15/user/month	0.9%
23	Boost Ho Chi Minh City, Vietnam An AI-powered search and discovery solution for Shopify stores that improves product findability and browsing by enhancing site search, filters, recommendations, and merchandising. $29+/month	0.9%
24	Olark San Jose, California, United States A live chat application for websites that provides customer communication, analytics, and AI chatbot tools. $29+/month	0.9%
25	Pure Chat Scottsdale, Arizona, United States A live chat platform designed to help businesses engage website visitors through a customizable chat widget. $49+/month	0.8%

👉 See Also

🌎 Live Chats in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 92,571 websites from Italy.
We currently track the presence of 110 live chat software solutions across the web.
Of these, 74 were detected on websites from Italy.
Statistics were last calculated on June 19, 2026.
For more details, see our methodology and disclaimer.