⚡ Live Chat Software in Italy

Live chat software allows businesses to communicate with website visitors and customers in real time through text-based messaging.

Italy is a Southern European country with a population of around 59 million people.

According to our data, live chat software is used on 3.1% of websites from Italy.

Statistics based on 89K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top live chat software in Italy in 2026, based on market share.

The most popular is Tawk.to with a share of 17.7%, followed by Zendesk Chat with 17.2% and Smartsupp with 11.1%.

Tawk.to 17.7%
Zendesk Chat 17.2%
Smartsupp 11.1%
Tidio 7.9%
Chaty 5.8%
GetButton 5%
LiveChat 3.7%
Oct8ne 2.8%
Salesforce Chat 2.8%
HubSpot Chat 2.3%
Zoho SalesIQ 2.3%
Chatbase 2.1%
Crisp 2%
Freshchat 1.8%
Other 15.5%

🚀 Highlights

Here is a list of the top solutions that is more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Smartsupp ^(-6)
4. Tidio ^(-1)
5. Chaty ^(-3)
6. GetButton ^(-6)
8. Oct8ne ^(-32)
9. Salesforce Chat ^(-4)
10. HubSpot Chat ^(-5)
12. Chatbase ^(-11)
18. Salesforce Enhanced Chat ^(-3)
19. Voiceflow ^(-35)

✨ Best Live Chat Software

Below is a more detailed list of the top 25 of the 70 live chat software solutions used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Tawk.to Las Vegas, Nevada, United States A free live chat software for websites. Free	17.7%
2	Zendesk Chat San Francisco, California, United States A live chat solution included in Zendesk Suite that businesses can embed on their websites or help centers to talk with customers in real time. $19+/agent/month	17.2%
3	Smartsupp Brno, Czech Republic A cloud-based customer service platform that provides live chat, chatbot automation, and multichannel messaging to help businesses communicate with website visitors and manage support from one dashboard. Free$14+/month	11.1%
4	Tidio San Francisco, California, United States A customer service platform that provides live chat, chatbots and a helpdesk system. Free$29+/month	7.9%
5	Chaty Tel Aviv, Israel A website communication widget that lets site owners add chat buttons so visitors can contact support through their preferred messaging apps. Free$15+/month	5.8%
6	GetButton Helsinki, Finland The chat button by GetButton takes website visitors directly to the messaging app such as WhatsApp or Messenger and allows them to initiate a conversation. $4.99+/month	5%
7	LiveChat Wrocław, Poland A cloud-based customer service platform that combines live chat, ticketing, AI chatbots, and web analytics. $19+/user/month	3.7%
8	Oct8ne Barcelona, Spain An AI-powered visual customer service tool that integrates with Shopify, PrestaShop, Magento, WooCommerce, VTEX, and other e-commerce platforms. $$$	2.8%
9	Salesforce Chat San Francisco, California, United States A live chat solution from Salesforce that is currently in maintenance-only mode and is scheduled to be retired in February 2026. Legacy	2.8%
10	HubSpot Chat Cambridge, Massachusetts, United States Live chat software with built-in chatbots and automation integrated into the HubSpot CRM to support sales, marketing, and customer service interactions. Free$20+/seat/month	2.3%
11	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	2.3%
12	Chatbase Toronto, Ontario, Canada A platform that enables businesses to build their own AI agents to handle customer support, resolve issues, and take meaningful actions through AI-driven conversations. Free$40+/month	2.1%
13	Crisp Nantes, France A French all-in-one business messaging platform that consolidates live chat, email, social and app messaging, a shared inbox, chatbot builder, and a knowledge base. Free€45+/month	2%
14	Freshchat San Mateo, California, United States A cloud-based business messaging and conversational support platform that combines live chat, in-app messaging and AI-powered chatbots. Free$19+/agent/month	1.8%
15	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	1.4%
16	Gorgias San Francisco, California, United States A customer service tool for e-commerce that integrates order and ticket management and automation in a single platform. $10+/month	1.4%
17	Olark San Jose, California, United States A chat application for websites that provides analytics tools and AI chatbots. $29+/month	1.2%
18	Salesforce Enhanced Chat San Francisco, California, United States A modern live chat and messaging solution from Salesforce that replaces the legacy Salesforce Chat and supports real-time and asynchronous conversations across web and mobile channels. $75+/user/month	1%
19	Voiceflow San Francisco, California, United States A no-code platform that allows users to build chat and voice AI agents through a visual interface, without coding. Free$60+/month	1%
20	JivoChat Vitória, Espírito Santo, Brazil A freemium live chat platform for websites that unifies chat, social messengers, email, and phone communication channels. Free$28+/month	1%
21	Boost Ho Chi Minh City, Vietnam An AI-powered search and discovery solution for Shopify stores that improves product findability and browsing by enhancing site search, filters, recommendations, and merchandising. $29+/month	1%
22	Brevo Conversations Paris, France Platform includes live chat, chatbot, WhatsApp integration and AI capabilities. Free$15/user/month	1%
23	Pure Chat Scottsdale, Arizona, United States A live chat platform designed to help businesses engage website visitors through a customizable chat widget. $49+/month	0.9%
24	My Live Chat North York, Ontario, Canada A cloud-based live chat solution that enables website owners to communicate with visitors in real time and monitor incoming traffic. Free$15+/month	0.9%
25	Botpress Quebec City, Canada An all-in-one platform for developers building chatbot applications powered by the latest LLMs. Free$89+/month	0.7%

👉 See Also

🌎 Live Chats in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 89,147 websites from Italy.
We currently track the presence of 109 live chat software solutions across the web.
Of these, 70 were detected on websites from Italy.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.