⚡ Live Chat Software in Italy

Live chat software allows businesses to communicate with website visitors and customers in real time through text-based messaging.

Italy is a Southern European country with a population of around 59 million people.

According to our data, live chat software is used on 3.4% of websites from Italy.

Statistics based on 106K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top live chat software in Italy in 2026, based on market share.

The most popular is Tawk.to with a share of 15.6%, followed by Zendesk Chat with 14.8% and Smartsupp with 8.9%.

Tawk.to 15.6%
Zendesk Chat 14.8%
Smartsupp 8.9%
Tidio 6.2%
Shopify Inbox 6%
Chaty 5.9%
HubSpot Chat 4%
GetButton 4%
LiveChat 3.2%
Zoho SalesIQ 2.6%
Botpress 2.5%
Chatbase 2.4%
Oct8ne 2.4%
Call Now Button 2.3%
Other 19.2%

🚀 Highlights

Here is a list of the top solutions that is more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Smartsupp ^(-8)
5. Shopify Inbox ^(-2)
6. Chaty ^(-3)
7. HubSpot Chat ^(-7)
8. GetButton ^(-8)
10. Zoho SalesIQ ^(-2)
11. Botpress ^(-36)
12. Chatbase ^(-7)
13. Oct8ne ^(-39)
20. Salesforce Enhanced Chat ^(-1)

✨ Best Live Chat Software

Below is a more detailed list of the top 25 of the 89 live chat software solutions used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Tawk.to Las Vegas, Nevada, United States A free live chat software for websites. Free$$$	15.6%
2	Zendesk Chat San Francisco, California, United States A live chat solution included in Zendesk Suite that businesses can embed on their websites or help centers to talk with customers in real time. $19+/agent/month	14.8%
3	Smartsupp Brno, Czech Republic A cloud-based customer service platform that provides live chat, chatbot automation, and multichannel messaging to help businesses communicate with website visitors and manage support from one dashboard. Free$14+/month	8.9%
4	Tidio San Francisco, California, United States A customer service platform that provides live chat, chatbots and a helpdesk system. Free$29+/month	6.2%
5	Shopify Inbox Ottawa, Ontario, Canada A free customer messaging and live chat application for Shopify stores that enables direct conversations with shoppers. Free	6%
6	Chaty Tel Aviv, Israel A website communication widget that lets site owners add chat buttons so visitors can contact support through their preferred messaging apps. Free$15+/month	5.9%
7	HubSpot Chat Cambridge, Massachusetts, United States Live chat software with built-in chatbots and automation integrated into the HubSpot CRM to support sales, marketing, and customer service interactions. Free$10+/seat/month	4%
8	GetButton Helsinki, Finland A website chat widget that provides a floating contact button redirecting visitors to messaging apps such as WhatsApp, Messenger, Telegram, and Instagram to start conversations directly. $4.99+/month	4%
9	LiveChat Wrocław, Poland A cloud-based customer service platform that combines live chat, ticketing, AI chatbots, and web analytics. $19+/user/month	3.2%
10	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	2.6%
11	Botpress Quebec City, Canada An all-in-one platform for developers building chatbot applications powered by the latest LLMs. Free$189+/month	2.5%
12	Chatbase Toronto, Ontario, Canada A platform that enables businesses to build AI agents to handle customer support, resolve issues, and take actions through conversations across chat, email, and voice. Free$40+/month	2.4%
13	Oct8ne Barcelona, Spain An AI-powered visual customer service tool that integrates with Shopify, PrestaShop, Magento, WooCommerce, VTEX, and other e-commerce platforms. $$$	2.4%
14	Call Now Button Amsterdam, Netherlands A WordPress plugin that adds a floating click-to-call button to a website, allowing mobile visitors to initiate phone calls with one tap. FreeOpen source$49.90/year	2.3%
15	Crisp Nantes, France A French all-in-one business messaging platform that consolidates live chat, email, social and app messaging, a shared inbox, chatbot builder, and a knowledge base. Free€45+/month	2.1%
16	Salesforce Chat San Francisco, California, United States A legacy live chat solution from Salesforce that was retired in February 2026. Legacy	2%
17	Gorgias San Francisco, California, United States A customer service platform for e-commerce businesses that combines support ticketing, order management, and automation tools in a unified workspace. $10+/month	1.8%
18	Freshchat San Mateo, California, United States A cloud-based business messaging and conversational support platform that combines live chat, in-app messaging and AI-powered chatbots. Free$19+/agent/month	1.6%
19	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	1.5%
20	Salesforce Enhanced Chat San Francisco, California, United States A modern live chat and messaging solution from Salesforce that replaces the legacy Salesforce Chat and supports real-time and asynchronous conversations across web and mobile channels. $75+/user/month	1.1%
21	Brevo Conversations Paris, France Brevo Conversations Platform includes live chat, chatbot, WhatsApp integration and AI capabilities. Free$15/user/month	1.1%
22	Acquire San Francisco, California, United States A conversational customer support platform that helps businesses bring all of their digital interaction channels into one single dashboard. $$$	1%
23	Voiceflow San Francisco, California, United States A no-code platform that allows users to build chat and voice AI agents through a visual interface, without coding. Free$60+/month	1%
24	Olark San Jose, California, United States A live chat application for websites that provides customer communication, analytics, and AI chatbot tools. $29+/month	1%
25	JivoChat Vitória, Espírito Santo, Brazil A freemium live chat platform for websites that unifies chat, social messengers, email, and phone communication channels. Free$28+/month	1%

👉 See Also

🌎 Live Chats in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 106,479 websites from Italy.
We currently track the presence of 131 live chat software solutions across the web.
Of these, 89 were detected on websites from Italy.
Statistics were last calculated on November 2, 2026.
For more details, see our methodology and disclaimer.