⚡ Personalization in the United Kingdom
Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.
The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.
According to our research, personalization software is used on 3.6% of websites from the United Kingdom.
⭐ Most Popular in 2026
The following chart shows the top personalization software in the United Kingdom in 2026, based on market share.
The most popular is Adobe Experience Platform with a share of 27.2%, followed by
VWO with 16.5% and
Dotdigital with 12.8%.
Adobe Experience Platform 27.2%
VWO 16.5%
Dotdigital 12.8%Salesforce Marketing Cloud 7.8%
ActiveCampaign 6.5%Optimizely 4.6%
Athos Commerce 4.2%
Shogun 4%
AB Tasty 3.4%Webtrends Optimize 3%
Bloomreach 2.6%
Nosto 2.5%
Adobe Target 2%
Ometria 1.7%
- Other 1.2%
🚀 Highlights
Here is a list of the top software that is more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.
- 3.
Dotdigital (-4) - 7.
Athos Commerce (-3)
- 9.
AB Tasty (-2) - 10.
Webtrends Optimize (-33)
- 11.
Bloomreach (-4)
- 12.
Nosto (-2)
- 14.
Ometria (-34)
- 15.
Clerk.io (-7)
- 18.
Dynamic Yield (-7)
- 22.
Fresh Relevance (-34)
✨ Best Personalization Software
Below is a more detailed list of the top 25 of the 64 personalization software solutions used on sites from the United Kingdom, ranked by their market share.
👉 See Also
- 🌎 Personalization in other countries
Statistics were last calculated on .
For details, see our methodology and disclaimer.
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