⚡ Personalization in New Zealand
Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.
New Zealand is an Oceanian country with a population of over 5.1 million people.
According to our research, personalization software is used on 3.2% of websites from New Zealand.
⭐ Most Popular in 2026
The following chart shows the top personalization software in New Zealand in 2026, based on market share.
The most popular is Adobe Experience Platform with a share of 20.9%, followed by
VWO with 15.3% and
ActiveCampaign with 9.7%.
Adobe Experience Platform 20.9%
VWO 15.3%
ActiveCampaign 9.7%Athos Commerce 9.2%
Optimizely 9%
Salesforce Marketing Cloud 9%
Shogun 8.3%
Dotdigital 7%Adobe Target 4.5%
Nosto 4.1%
Braze 2.7%
Emarsys 2.7%
Justuno 2.5%
Insider 2.5%
Drip 2.3%
🚀 Highlights
Here is a list of the top software that is more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.
- 4.
Athos Commerce (-6)
- 10.
Nosto (-4)
- 11.
Braze (-9)
- 12.
Emarsys (-6)
- 13.
Justuno (-3)
- 14.
Insider (-10)
- 17.
Coveo (-9)
- 19.
Monetate (-15) - 20.
Discount Ninja (-25)
- 23.
Amplify (-19)
✨ Best Personalization Software
Below is a more detailed list of the top 25 of the 42 personalization software solutions used on sites from New Zealand, ranked by their market share.
👉 See Also
- 🌎 Personalization in other countries
Statistics were last calculated on .
For details, see our methodology and disclaimer.
AB Tasty
Acquia
Wunderkind