⚡ Personalization in the Philippines
Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.
The Philippines is a Southeast Asian country with a population of over 118 million people.
According to our research, personalization software is used on 2.4% of websites from the Philippines.
⭐ Most Popular in 2026
The following chart shows the top personalization software in the Philippines in 2026, based on market share.
The most popular is Adobe Experience Platform with a share of 19.5%, followed by
VWO with 8.6% and
Dotdigital with 8.6%.
Adobe Experience Platform 19.5%
VWO 8.6%
Dotdigital 8.6%Optimizely 8.6%
Salesforce Marketing Cloud 7%
Netcore 6.3%
Shogun 5.5%
iZooto 5.5%
MoEngage 4.7%
Insider 4.7%
ActiveCampaign 4.7%Appier 3.9%
Discount Ninja 3.1%
Adobe Target 3.1%
- Other 6.2%
🚀 Highlights
Here is a list of the top software that is more popular in the Philippines than worldwide.
Differences between global and country rankings are shown in parentheses.
- 3.
Dotdigital (-4) - 4.
Optimizely (-1)
- 6.
Netcore (-35)
- 8.
iZooto (-23)
- 9.
MoEngage (-26)
- 10.
Insider (-14)
- 12.
Appier (-38)
- 13.
Discount Ninja (-32)
- 16.
Triptease (-20)
- 17.
Emarsys (-1)
✨ Best Personalization Software
Below is a more detailed list of the top 25 of the 33 personalization software solutions used on sites from the Philippines, ranked by their market share.
👉 See Also
Statistics were last calculated on .
For details, see our methodology and disclaimer.
AB Tasty
Acquia
CleverTap