⚡ Personalization in the Philippines

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

The Philippines is a Southeast Asian country with a population of over 118 million people.

According to our research, personalization software is used on 2.4% of websites from the Philippines.

⭐ Most Popular in 2026

The following chart shows the top personalization software in the Philippines in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 19.5%, followed by VWO with 8.6% and Dotdigital with 8.6%.

🚀 Highlights

Here is a list of the top software that is more popular in the Philippines than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 33 personalization software solutions used on sites from the Philippines, ranked by their market share.

RankNameMarket share
1
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
2
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
3
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
4
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
5
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
6
Netcore
Mumbai, India

A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications.

$$$
7
Shogun
Walnut, California, United States

An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools.

$39+/month
8
iZooto
Noida, Uttar Pradesh, India

A user engagement and retention platform that enables marketers to send personalized browser push notifications.

Free$85+/month
9
MoEngage
San Francisco, California, United States

A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels.

$750+/month
10
Insider
Istanbul, Turkey

A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.

$4,800+/month
11
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
12
Appier
Taipei, Taiwan

Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.

13
Discount Ninja
Sint-Martens-Latem, Belgium

A personalized promotions platform for Shopify that enables merchants to create configurable offers, secret deals, personalized up-sell and cross-sell suggestions, and dynamic gifting options.

$49+/month
14
Adobe Target
San Jose, California, United States

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

$50,000/year
15
Drip
Minneapolis, Minnesota, United States

A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach.

$39+/month
16
Triptease
London, United Kingdom

An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings.

$$$
17
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.

$1,500/month
18
Justuno
Fairfax, California, United States

An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior.

Free$39+/month
19
LimeSpot
Vancouver, British Columbia, Canada

An AI-driven personalization engine built for Shopify and BigCommerce stores to improve conversion rates.

Free$$$
20
Twik
Tel Aviv, Israel

A platform that provides self-learning analytics and leverages AI to automatically personalize websites and increase conversions.

Free$79+/month
21
Shoplift
New York, United States

A conversion rate optimization and A/B testing platform built specifically for Shopify.

$99+/month
22
AB Tasty
Paris, France

A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

$1,000+/month
23
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
24
CleverTap
San Francisco, California, United States

A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn.

$75+/month
25
Braze
New York, United States

A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.

$30,000+/year

👉 See Also

Data is based on the analysis of 5,348 websites from the Philippines.
Statistics were last calculated on .
For details, see our methodology and disclaimer.