⚡ Advertising

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

These systems enable businesses to manage and optimize digital ads through programmatic buying, audience targeting, real-time bidding, and performance tracking.

According to our research, online advertising platforms are detected on 15.1% of all websites.
71.5% of these sites use only one advertising technology, 17.7% use two, and 10.8% use three or more at the same time.

⭐ Most Popular in 2026

The following chart shows the leading online advertising platforms in 2026, based on market share.

The most popular is Google AdSense with an impressive share of 34.9%, followed by Google Ads with 32.1% and Google AdSense for Domains with 8.8%.

Google AdSense 34.9%
Google Ads 32.1%
Google AdSense for Domains 8.8%
LinkedIn Ads 8.5%
Google AdSense for Platforms 8.4%
Microsoft Advertising 7.1%
Google Ad Manager 6.5%
Ezoic 3.8%
Criteo 3%
Amazon Advertising 2.4%
Quantcast 2.1%
Google Marketing Platform 2.1%
Taboola 1.7%
Adobe Advertising 1.7%
Microsoft Invest 1.6%

You can also drill down by country:

🚀 Country Highlights

Here is a list of online advertising platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Google Ads is #1 in the United States ^(-1)
Google AdSense for Domains is #1 in Germany ^(-2)
Yandex Advertising Network is #1 in Russia ^(-17)
Google AdSense for Platforms is #2 in Indonesia ^(-3)
LinkedIn Ads is #3 in the United Kingdom ^(-1)
Google Ad Manager is #3 in Greece ^(-4)
Criteo is #3 in Korea ^(-6)
Google Marketing Platform is #3 in Japan ^(-9)
Outbrain is #4 in Israel ^(-18)
Ezoic is #5 in Australia ^(-3)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 199 online advertising platforms we track, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	34.9%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	32.1%
3	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	8.8%
4	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	8.5%
5	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	8.4%
6	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	7.1%
7	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	6.5%
8	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	3.8%
9	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	3%
10	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	2.4%
11	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	2.1%
12	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	2.1%
13	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.7%
14	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	1.7%
15	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	1.6%
16	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	1.4%
17	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	1.4%
18	Yandex Advertising Network Moscow, Russia A contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.	1.2%
19	Mediavine New York, United States A premium ad network for established websites with a minimum monthly traffic volume of 50,000 sessions. $$$	1.1%
20	Blockthrough Toronto, Ontario, Canada A popular adblock revenue recovery solution.	1.1%
21	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1%
22	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	0.9%
23	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.9%
24	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	0.9%
25	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	0.8%

Data is based on the analysis of 3,324,982 websites.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.