⚡ Analytics and Tracking in Argentina

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into website performance, traffic sources, and user behavior.

Some of these, known as "tracking pixels", are also used to track the effectiveness of marketing campaigns, including PPC conversions and ad spend statistics.

According to our statistics, web analytics tools are used on 50.5% of websites from Argentina.

⭐ Most Popular in 2025

The following chart shows the top web analytics tools in Argentina in 2025, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 75.9% share.
It is followed by Meta Pixel with 21.6% and Site Kit with 14.6%.

🚀 Highlights

Here is a list of the top tools that are more popular in Argentina than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 86 web analytics tools used on sites from Argentina, ranked by their market share.

RankNameMarket share
1 Google AnalyticsMountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

2 Meta PixelMenlo Park, California, United States

A tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.

3 Site KitMountain View, California, United States

The official WordPress plugin from Google for integrating and managing multiple Google services like Tag Manager, Search Console, Analytics, AdSense, PageSpeed Insights directly from the WordPress dashboard.

4 Google AdsMountain View, California, United States

A pay-per-click advertising platform owned by Google.

5 Jetpack StatsSan Francisco, California, United States

A WordPress analytics tool, free for non-commercial websites.

6 Cloudflare Web AnalyticsSan Francisco, California, United States

A free, lightweight, privacy-first analytics and performance metrics service.

7 MonsterInsightsWest Palm Beach, Florida, United States

A Google Analytics integration and dashboard plugin for WordPress.

8 MetricoolMadrid, Spain

A social media management and analytics tool that allows you to analyze, schedule, and manage social media content.

9 HotjarSt. Julian's, Malta

A product experience insights platform that provides behavioral analysis and feedback data.

10 Microsoft ClarityRedmond, Washington, United States

A free user behavior analytics tool that can help site owners understand user interactions with their e-commerce sites.

11 Pinterest AnalyticsSan Francisco, California, United States

Shows you what paid and organic published content resonates most on Pinterest.

12 HubSpot AnalyticsCambridge, Massachusetts, United States

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

13 MatomoWellington, New Zealand

A free, open source, self-hosted web analytics software built in PHP.

14 LinkedIn Insight TagMountain View, California, United States

Uses a pixel on your website that helps you retarget your site visitors, optimize your campaigns and learn more about your audiences.

15 ComscoreReston, Virginia, United States

A global media measurement platform that provides marketing data and analytics to enterprises, advertising agencies, marketers and publishers.

16 X PixelBastrop, Texas, United States

Enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with X Ads.

17 StatcounterDublin, Ireland

A real-time web analytics service with a free plan.

18 Adobe AnalyticsSan Jose, California, United States

An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

19 ChartbeatNew York, United States

Provides analytics and intelligent growth tools to help digital publishers grow loyal audiences through insight and action.

20 Tiktok PixelHaidian, Beijing, China

Allows you to share website visitor events with TikTok via a browser.

21 Yandex.MetricaMoscow, Russia

A free web analytics tool from the Russian company Yandex.

22 VWODelhi, India

A visual website analytics, optimization and A/B testing platform.

23 HistatsAzzano San Paolo, Bergamo, Italy

Free website analytics and visitor counter service.

24 QuantcastSan Francisco, California, United States

A digital platform specializing in real-time advertising, audience measurement and consent management.

25 MixpanelSan Francisco, California, United States

A real-time analytics platform that provides easy access to user engagement data collected as an event stream.

Data updated

👉 See Also

When interpreting and using the results, please read our methodology and disclaimer.