⚡ Analytics in Austria

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

Austria is a Central European country with a population of over 9 million people.

According to our statistics, web analytics tools are used on 34.2% of websites from Austria.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Austria in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with a substantial 61.2% share.
It is followed by Matomo with 25.2% and Jetpack Stats with 5.6%.

🚀 Highlights

Here is a list of the top tools that are more popular in Austria than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 112 web analytics tools used on sites from Austria, ranked by their market share.

RankNameMarket share
1
Google Analytics
Mountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

Free$50,000+/year
2
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
3
Jetpack Stats
San Francisco, California, United States

A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard.

Free$8.33+/month
4
Cloudflare Web Analytics
San Francisco, California, United States

A free, lightweight, privacy-first analytics and performance metrics service.

Free$25+/month
5
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
6
MonsterInsights
West Palm Beach, Florida, United States

A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

Free$99.50+/year
7
Microsoft Clarity
Redmond, Washington, United States

A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

Free
8
HubSpot Analytics
Cambridge, Massachusetts, United States

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

Free$20+/seat/month
9
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

FreeOpen source$9+/month
10
Adobe Analytics
San Jose, California, United States

An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

$37,500+/year
11
Etracker
Hamburg, Germany

A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance.

€10.80+/month
12
Piwik PRO
Wrocław, Poland

A commercial Matomo fork with enterprise-level support and premium features.

Free€10,995+/year
13
Jentis
Vienna, Austria

A server-side tracking platform that integrates with a variety of popular advertising, analytics, and marketing tools.

€490+/month
14
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
15
Independent Analytics
Philadelphia, Pennsylvania, United States

A GDPR-friendly website analytics plugin made exclusively for WordPress.

Free$54+/year
16
Fathom
Victoria, British Columbia, Canada

A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic.

FreeOpen source$15+/month
17
Leadfeeder
Karlsruhe, Germany

A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information.

Free$1,188/year
18
Koko Analytics
Nijmegen, Netherlands

A privacy-friendly, simple and lightweight analytics plugin for WordPress.

FreeOpen source€79/year
19
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
20
Dymatrix
Stuttgart, Germany

An AI-supported, data-driven customer experience management platform.

$$$
21
Leadinfo
Capelle aan den IJssel, Netherlands

A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects.

$107+/month
22
Statcounter
Dublin, Ireland

A real-time web analytics service that tracks and reports on website visitor activity and behavior.

Free$9+/month
23
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
24
Mouseflow
Copenhagen, Denmark

A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites.

Free$39+/month
25
Adjust
Berlin, Germany

A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers.

Free$$$

👉 See Also

Data is based on the analysis of 29,013 websites from Austria.
Statistics were last calculated on .
For details, see our methodology and disclaimer.