⚡ Analytics in Belgium

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

Belgium is a Western European country with a population of over 12 million people.

According to our statistics, web analytics tools are used on 42.3% of websites from Belgium.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Belgium in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 76.5% share.
It is followed by Matomo with 6.9% and Hotjar with 6.9%.

Google Analytics 76.5%
Matomo 6.9%
Hotjar 6.9%
Jetpack Stats 6.3%
Cloudflare Web Analytics 6%
MonsterInsights 3.3%
HubSpot Analytics 3.2%
Microsoft Clarity 3.1%
Leadinfo 1.9%
Plausible 1.7%
Adobe Analytics 1.5%
Piwik PRO 1.3%
VWO 1.2%
Fathom 0.7%
Statcounter 0.7%

🚀 Highlights

Here is a list of the top tools that are more popular in Belgium than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Matomo ^(-3)
3. Hotjar ^(-4)
6. MonsterInsights ^(-2)
7. HubSpot Analytics ^(-2)
9. Leadinfo ^(-52)
10. Plausible ^(-9)
11. Adobe Analytics ^(-4)
12. Piwik PRO ^(-31)
13. VWO ^(-5)
14. Fathom ^(-20)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 124 web analytics tools used on sites from Belgium, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	76.5%
2	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	6.9%
3	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	6.9%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	6.3%
5	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	6%
6	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.3%
7	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	3.2%
8	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	3.1%
9	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	1.9%
10	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	1.7%
11	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	1.5%
12	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	1.3%
13	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	1.2%
14	Fathom Victoria, British Columbia, Canada A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic. FreeOpen source$15+/month	0.7%
15	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.7%
16	Pirsch Analytics Rheda-Wiedenbrück, Germany A privacy-focused web analytics solution that provides cookie-free tracking and full compliance with GDPR, CCPA, and PECR privacy regulations. FreeOpen source$6+/month	0.4%
17	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.4%
18	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.4%
19	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	0.4%
20	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.4%
21	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	0.4%
22	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.4%
23	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	0.4%
24	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.3%
25	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.3%

👉 See Also

🌎 Analytics in other countries

Data is based on the analysis of 26,849 websites from Belgium.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.