⚡ Analytics in Switzerland
Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.
Switzerland is a Central European country with a population of over 8.8 million people.
According to our statistics, web analytics tools are used on 37.9% of websites from Switzerland.
⭐ Most Popular in 2026
The following chart shows the top web analytics tools in Switzerland in 2026, based on market share.
The most popular is Google Analytics, which dominates the market with an overwhelming 74% share.
It is followed by Matomo with 13.8% and
Jetpack Stats with 5.5%.
🚀 Highlights
Here is a list of the top tools that are more popular in Switzerland than worldwide.
Differences between global and country rankings are shown in parentheses.
- 2.
Matomo (-3)
- 5.
Hotjar (-2)
- 6.
HubSpot Analytics (-3)
- 7.
MonsterInsights (-1) - 9.
Plausible (-10)
- 10.
Snowplow (-3)
- 11.
Adobe Analytics (-4)
- 12.
Metricool (-9)
- 14.
Leadfeeder (-19) - 15.
Mouseflow (-20)
✨ Best Web Analytics Tools
Below is a more detailed list of the top 25 of the 135 web analytics tools used on sites from Switzerland, ranked by their market share.
👉 See Also
Statistics were last calculated on .
For details, see our methodology and disclaimer.
Microsoft Clarity
Piwik PRO
Leadinfo