⚡ Analytics in Uruguay

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Uruguay is a South American country with a population of over 3.4 million people.

According to our statistics, web analytics tools are used on 55.2% of websites from Uruguay.

Statistics based on 2K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Uruguay in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 82.6% share.
It is followed by Cloudflare Web Analytics with 15.1% and Hotjar with 4.6%.

Google Analytics 82.6%
Cloudflare Web Analytics 15.1%
Hotjar 4.6%
Jetpack Stats 4%
Microsoft Clarity 3.1%
Metricool 3%
HubSpot Analytics 2.7%
MonsterInsights 2.7%
Matomo 2.2%
Adobe Analytics 1.1%
Lucky Orange 0.6%
PostHog 0.5%
Contentsquare 0.5%
Mouseflow 0.4%
Statcounter 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Uruguay than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Hotjar ^(-4)
6. Metricool ^(-14)
7. HubSpot Analytics ^(-1)
8. MonsterInsights ^(-1)
10. Adobe Analytics ^(-3)
11. Lucky Orange ^(-16)
12. PostHog ^(-22)
13. Contentsquare ^(-25)
14. Mouseflow ^(-26)
17. Ahrefs Web Analytics ^(-1)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 56 web analytics tools used on sites from Uruguay, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	82.6%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	15.1%
3	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	4.6%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	4%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	3.1%
6	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	3%
7	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	2.7%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.7%
9	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	2.2%
10	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	1.1%
11	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.6%
12	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.5%
13	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.5%
14	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.4%
15	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.4%
16	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.4%
17	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.4%
18	Integral Ad Science New York, United States A global media measurement and optimization platform that analyzes the value of digital advertising placements. $$$	0.3%
19	Fullstory Atlanta, Georgia, United States A behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps. Free$14,000+/year	0.3%
20	Twipla Berg, Germany A privacy-focused website intelligence platform that combines website statistics, visitor behavior analytics, and visitor feedback tools. Free$12.99+/month	0.3%
21	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	0.2%
22	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.2%
23	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	0.2%
24	Amplitude San Francisco, California, United States A product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis. Free$49+/month	0.2%
25	Leadfeeder Karlsruhe, Germany A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic. Free$113+/month	0.2%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 2,445 websites from Uruguay.
We currently track the presence of 187 web analytics tools across the web.
Of these, 56 were detected on websites from Uruguay.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.