🆚 Google Analytics vs. Mixpanel

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Mixpanel is a real-time analytics platform that provides easy access to user engagement data collected as an event stream.

Headquarters

Mountain View, California, United States
San Francisco, California, United States

Website

Pricing

Free version ✔️
Google Analytics 3 360$150,000/year
Google Analytics 4 360$50,000+/year
Free version ✔️Up to 20 million monthly events
Growth$24+/month
EnterpriseCustom

Categories

Analytics › Rank #1
Analytics › Rank #39
Conversion Optimization › Rank #7

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 344 times more popular than Mixpanel.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Mixpanel in all countries.
United States
Japan
United Kingdom
Germany
Spain
Australia
France
Netherlands
Italy
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Mixpanel in all market segments.
Business
Marketing/Merchandising
Online Shopping
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Health
General News
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
xhamster.com
#22
xvideos.com
#60
View more ➝
Name
Rank
#1,195
#1,492
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.