🆚 HubSpot CRM vs. Salesforce

Compare technologies based on real-world usage data *

📈 HubSpot CRM is twice as popular as Salesforce.
🌎 HubSpot CRM is more popular in the United States, the United Kingdom, and Germany.
🌎 Salesforce is more popular in Italy, Brazil, and Spain.

HubSpot CRM

Salesforce

Type

Customer relationship management system

About

HubSpot CRM is an all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database.

It offers contact and deal management with visual sales pipelines, email tracking, live chat and chatbots, workflow automation, reporting dashboards, data sync and enrichment, and over 2,000 integrations.

Salesforce is a cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships.

It includes contact and opportunity management, workflow automation, AI-powered predictions via Salesforce Einstein, and the AppExchange marketplace for extensions and integrations.

Headquarters

Cambridge, Massachusetts, United States

San Francisco, California, United States

Website

hubspot.com/products/crm #289

salesforce.com #151

Pricing

Free version ✔️Up to 1,000 contacts

Smart CRM (per seat)Professional$45/month
Enterprise$75/month

Sales Hub (per seat)Starter$20/month
Professional$100/month
Enterprise$150/month

Free version ❌Free 30-day trial

Starter Suite$300/user/year

Pro Suite$1,200/user/year

Popularity

Determined by the number of sites using each technology.

The HubSpot CRM system is 1.7 times more popular than Salesforce.

Total websites

Market share

CRM

Popularity by country

Determined by the number of sites detected from each country.

HubSpot CRM is more popular in the United States, the United Kingdom, and Germany, while Salesforce is more popular in Italy, Brazil, and Spain.

United States

United Kingdom

Germany

Australia

Netherlands

France

Canada

Italy

Japan

Brazil

Awards

🥇 Most popular in Finland in the CRM category.
🥈 Second most popular in the United States in the CRM category.
🥈 Second most popular in the United Kingdom in the CRM category.
🥈 Second most popular in Canada in the CRM category.
🥈 Second most popular in Japan in the CRM category.

🥈 Second most popular in Ireland in the CRM category.
🥈 Second most popular in the United Arab Emirates in the CRM category.
🥈 Second most popular in Israel in the CRM category.
🥉 Third most popular in Japan in the CRM category.
🥉 Third most popular in New Zealand in the CRM category.

Popularity by domain category

Determined by the number of sites in each category.

HubSpot CRM is more popular among sites focused on business, software and hardware, and Internet services, while Salesforce is more commonly used on marketing and merchandising, online shopping, and health sites.

Business

Marketing/Merchandising

Software/Hardware

Online Shopping

Internet Services

Education/Reference

Health

Finance/Banking

Fashion/Beauty

Real Estate