🆚 Klaviyo vs. Twilio
- 📈 Klaviyo is much more popular than Twilio.
- 🌎 Klaviyo is more popular in the United States, the United Kingdom, and Australia.
- 🌍 Twilio is more popular in Iran, Armenia, and Tanzania.
KlaviyoType
About
Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.
It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.
Twilio is a cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications.
It offers programmable APIs for SMS, MMS, 
WhatsApp, email, and voice calls, developer tools such as serverless functions and a drag-and-drop workflow builder, customer data capabilities through its 
Segment platform, and omnichannel engagement solutions including contact center software and campaign orchestration.
Headquarters
Pricing
(15K emails) $45+/month
(5K emails + 100 SMS credits) $20+/month
(75+ AI conversations) $50+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the CDP category.
- 🥇 Most popular in the United States in the Push Notifications category.
- 🥇 Most popular in the United Kingdom in the CDP category.
- 🥇 Most popular in the United Kingdom in the Push Notifications category.
- 🥇 Most popular in Australia in the Push Notifications category.
- 🥈 Second most popular in the United States in the CPaaS category.
- 🥈 Second most popular in Germany in the CPaaS category.
- 🔥 15th most popular in Germany in the Marketing Automation category.
- ⬆️ 30th most popular in the United States in the Marketing Automation category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,976,354 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.