⚡ Analytics in Brazil

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

Brazil is a South American country with a population of around 217 million people.

According to our statistics, web analytics tools are used on 48.7% of websites from Brazil.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Brazil in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 80% share.
It is followed by Cloudflare Web Analytics with 16.7% and Jetpack Stats with 7.8%.

🚀 Highlights

Here is a list of the top tools that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 139 web analytics tools used on sites from Brazil, ranked by their market share.

RankNameMarket share
1
Google Analytics
Mountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

Free$50,000+/year
2
Cloudflare Web Analytics
San Francisco, California, United States

A free, lightweight, privacy-first analytics and performance metrics service.

Free$25+/month
3
Jetpack Stats
San Francisco, California, United States

A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard.

Free$8.33+/month
4
Microsoft Clarity
Redmond, Washington, United States

A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

Free
5
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
6
MonsterInsights
West Palm Beach, Florida, United States

A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

Free$99.50+/year
7
HubSpot Analytics
Cambridge, Massachusetts, United States

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

Free$20+/seat/month
8
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
9
Statcounter
Dublin, Ireland

A real-time web analytics service that tracks and reports on website visitor activity and behavior.

Free$9+/month
10
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
11
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
12
Comscore
Reston, Virginia, United States

A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers.

Free$799+/month
13
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

FreeOpen source$9+/month
14
Smartlook
San Jose, California, United States

An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels.

Free$55+/month
15
Adobe Analytics
San Jose, California, United States

An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

$37,500+/year
16
Whos.amung.us
Calgary, Alberta, Canada

Offers several types of real-time web statistics widgets that do not require an account.

Free$4.95+/month
17
Crazy Egg
La Mirada, California, United States

An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing.

$29+/month
18
AppsFlyer
San Francisco, California, United States

A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

Free$0.07+/conversion
19
Histats
Azzano San Paolo, Bergamo, Italy

A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data.

Free
20
Independent Analytics
Philadelphia, Pennsylvania, United States

A GDPR-friendly website analytics plugin made exclusively for WordPress.

Free$54+/year
21
Yandex.Metrica
Moscow, Russia

A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior.

Free300,000 RUB+/month
22
Mouseflow
Copenhagen, Denmark

A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites.

Free$39+/month
23
Amplitude
San Francisco, California, United States

A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps.

Free$49+/month
24
W3Counter
Cary, North Carolina, United States

Real-time tracking of web statistics, including visitor activity, top posts, top referrers, searches, and locations.

Free$5+/month
25
Twipla
Berg, Germany

A privacy-first website intelligence platform with visitor behavior analytics, session recordings, heatmaps, polls, and surveys.

Free$12.99+/month

👉 See Also

Data is based on the analysis of 65,306 websites from Brazil.
Statistics were last calculated on .
For details, see our methodology and disclaimer.