⚡ Analytics in France

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

France is a Western European country with a population of around 69 million people.

According to our statistics, web analytics tools are used on 42.7% of websites from France.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in France in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 71% share.
It is followed by Matomo with 15.8% and Cloudflare Web Analytics with 8.2%.

🚀 Highlights

Here is a list of the top tools that are more popular in France than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 150 web analytics tools used on sites from France, ranked by their market share.

RankNameMarket share
1
Google Analytics
Mountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

Free$50,000+/year
2
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
3
Cloudflare Web Analytics
San Francisco, California, United States

A free, lightweight, privacy-first analytics and performance metrics service.

Free$25+/month
4
Jetpack Stats
San Francisco, California, United States

A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard.

Free$8.33+/month
5
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
6
MonsterInsights
West Palm Beach, Florida, United States

A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

Free$99.50+/year
7
Microsoft Clarity
Redmond, Washington, United States

A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

Free
8
HubSpot Analytics
Cambridge, Massachusetts, United States

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

Free$20+/seat/month
9
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

FreeOpen source$9+/month
10
Adobe Analytics
San Jose, California, United States

An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

$37,500+/year
11
Metricool
Madrid, Spain

A social media management and analytics tool that allows you to analyze, schedule, and manage social media content.

Free$22+/month
12
Yandex.Metrica
Moscow, Russia

A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior.

Free300,000 RUB+/month
13
Statcounter
Dublin, Ireland

A real-time web analytics service that tracks and reports on website visitor activity and behavior.

Free$9+/month
14
Piwik PRO
Wrocław, Poland

A commercial Matomo fork with enterprise-level support and premium features.

Free€10,995+/year
15
Umami
San Francisco, California, United States

An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

FreeOpen source$20+/month
16
Clicky
Milwaukie, Oregon, United States

A cloud-based, privacy-friendly, GDPR-compliant website analytics.

Free$9.99+/month
17
Quantcast
San Francisco, California, United States

A digital platform specializing in real-time advertising, audience measurement and consent management.

Free$$$
18
Contentsquare
Paris, France

A digital experience analytics platform designed to increase engagement and conversions.

$75,000+/year
19
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
20
Piano
Amsterdam, Netherlands

A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics.

$$$
21
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
22
Independent Analytics
Philadelphia, Pennsylvania, United States

A GDPR-friendly website analytics plugin made exclusively for WordPress.

Free$54+/year
23
Nosto
Helsinki, Finland

The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX.

$$$
24
LiveInternet
Moscow, Russia

A Russian web analytics and website rating service.

Free
25
Fathom
Victoria, British Columbia, Canada

A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic.

FreeOpen source$15+/month

👉 See Also

Data is based on the analysis of 101,248 websites from France.
Statistics were last calculated on .
For details, see our methodology and disclaimer.