🆚 ActiveCampaign vs. HubSpot CRM

Compare technologies based on real-world usage data *

📈 HubSpot CRM is slightly more popular than ActiveCampaign.
🌎 HubSpot CRM is more popular in the United States, the United Kingdom, and Germany.
🌎 ActiveCampaign is more popular in the Netherlands, Australia, and Brazil.

ActiveCampaign

HubSpot CRM

Type

Email marketing platform

Customer relationship management system

About

ActiveCampaign is an email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

It offers a visual automation builder with triggers and branching logic, advanced segmentation, lead scoring, sales pipelines, one-on-one email outreach, site and event tracking, AI-powered campaign suggestions, and integrations with over 1,000 apps.

HubSpot CRM is an all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database.

It offers contact and deal management with visual sales pipelines, email tracking, live chat and chatbots, workflow automation, reporting dashboards, data sync and enrichment, and over 2,000 integrations.

Headquarters

Chicago, Illinois, United States

Cambridge, Massachusetts, United States

Website

activecampaign.com #24,120

hubspot.com/products/crm #289

Pricing

Free version ❌Free 14-day trial

Starter$15+/month

Plus$49+/month

Pro$79+/month

Enterprise$145+/month

Free version ✔️Up to 1,000 contacts

Smart CRM (per seat)Professional$45/month
Enterprise$75/month

Sales Hub (per seat)Starter$20/month
Professional$100/month
Enterprise$150/month

Popularity

Determined by the number of sites using each technology.

The HubSpot CRM system is 1.3 times more popular than ActiveCampaign.

Total websites

Market share

CRM

Popularity by country

Determined by the number of sites detected from each country.

HubSpot CRM is more popular in the United States, the United Kingdom, and Germany, while ActiveCampaign is more popular in the Netherlands, Australia, and Brazil.

United States

United Kingdom

Netherlands

Australia

Germany

Brazil

France

Spain

Italy

Canada

Awards

🥇 Most popular in Brazil in the Personalization category.
🥇 Most popular in Hungary in the CRM category.
🥇 Most popular in Hungary in the Personalization category.
🥈 Second most popular in the Netherlands in the CRM category.
🥈 Second most popular in Australia in the CRM category.

🥇 Most popular in Finland in the CRM category.
🥈 Second most popular in the United States in the CRM category.
🥈 Second most popular in the United Kingdom in the CRM category.
🥈 Second most popular in Canada in the CRM category.
🥈 Second most popular in Japan in the CRM category.

Popularity by domain category

Determined by the number of sites in each category.

HubSpot CRM is more popular among sites focused on business, Internet services, and software and hardware, while ActiveCampaign is more commonly used on marketing and merchandising, online shopping, and blogs and wiki sites.

Business

Marketing/Merchandising

Internet Services

Software/Hardware

Online Shopping

Education/Reference

Health

Blogs/Wiki

Finance/Banking

Travel