🆚 AppMetrica vs. Google Analytics

Compare technologies based on real-world usage data *

📈 Google Analytics is much more popular than AppMetrica.
🌍 Google Analytics is more popular in all countries.
⭐ AppMetrica is particularly popular in Russia.

Google Analytics

Type

Marketing attribution platform

Web analytics tool

About

AppMetrica is a real-time mobile app analytics and ad tracking solution from Yandex that collects usage, behavior, attribution, and performance data.

It supports multi-channel install and in-app event attribution, retention and cohort analysis, crash reporting, push campaign measurement, raw data export via APIs, and integrations with multiple ad networks including Yandex Direct, Google Ads, Facebook Ads, and TikTok Ads.

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Headquarters

Moscow, Russia

Mountain View, California, United States

Website

appmetrica.yandex.com

analytics.google.com

Pricing

Free version ✔️Up to 100 million custom events per month

Custom
(300M+ events)$490+/month

Pro
(20,000M+ events)$3,000+/month

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Categories

Marketing Attribution › Rank #14

Analytics › Rank #116

Analytics › Rank #1

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 3,494 times more popular than AppMetrica.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than AppMetrica in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Italy

Netherlands

Australia

India

Awards

🥈 Second most popular in Russia in the Marketing Attribution category.
🔥 13rd most popular in Russia in the Analytics category.

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than AppMetrica in all market segments.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Sports

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#108

#195

#204

#591

#867

Name

Rank

#2

#4

#5

#12

#15

Compare alternatives

Technologies with similar characteristics.

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.