Mixpanel
Mixpanel is a real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications.
It focuses on tracking specific actions (events) rather than page views, offers retention and engagement metrics, cohort and segmentation analysis, session replay and experimentation tools, and more than 500 integrations with third-party tools such as OneSignal, Marketo, HubSpot, Zoho, VWO, Optimizely, and others.
According to our data, Mixpanel ranks 39th among the web analytics tools we track.
It has 0.2% of the web analytics market share and is detected on 0.1% of all websites.
- 🏠 Website
- 🔗 Links
- 👨👩👦👦 Community
Wikipedia💸 Pricing
Mixpanel is available in both free and paid versions.
📊 Rankings and Market Share
- Analytics
- Rank: 39
- Market share: 0.2%
- Conversion Optimization
- Rank: 7
- Market share: 3%
🏆 Mixpanel Awards
- ⭐ 4th most popular in Russia in the Conversion Optimization category.
- ⭐ 5th most popular in Korea in the Conversion Optimization category.
- ⭐ 7th most popular in the United States in the Conversion Optimization category.
- ⭐ 7th most popular in Mexico in the Conversion Optimization category.
- ⬆️ 21st most popular in Mexico in the Analytics category.
- ⬆️ 24th most popular in the United States in the Analytics category.
- ⬆️ 24th most popular in Russia in the Analytics category.
- ⬆️ 24th most popular in Korea in the Analytics category.
- ⬆️ 27th most popular in Brazil in the Analytics category.
- ⬆️ 28th most popular in India in the Analytics category.
⚡ Sites Using Mixpanel
We have data on 3,587 websites that use the Mixpanel web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using Mixpanel is 
uber.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | uber.com |
#117 | United States | English |
| 2 | #231 | United Kingdom | American English | |
| 3 | #609 | India | English | |
| 4 | #1,024 | Malay | ||
| 5 |  viber.com |
#1,179 | American English | |
| 6 | #1,305 | United States | American English | |
| 7 | #1,495 | Japan | English | |
| 8 | #1,556 | United States | American English | |
| 9 | #1,738 | United States | English | |
| 10 | #1,948 | English | ||
| 11 |  appsflyer.com |
#2,085 | United States | American English |
| 12 | #2,218 | English | ||
| 13 | #2,355 | United States | English | |
| 14 | #2,397 | Russia | Russian | |
| 15 | #2,520 | United States | English | |
| 16 |  chromewebstore.google.com |
United States | American English | |
| 17 | #3,109 | English | ||
| 18 | #3,215 | India | English | |
| 19 | #3,461 | United States | English | |
| 20 | #3,738 | United States | English |
📈 Usage Statistics
Most of the sites that use Mixpanel:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Mixpanel are from the United States and the United Kingdom.
- United States 44.2%
- United Kingdom 7%
- France 3.8%
- Australia 3.2%
- India 3.1%
- Germany 2.9%
- Canada 2.6%
- Netherlands 2.4%
- Brazil 2%
- Other 28.8%
Most Mixpanel users speak English or Spanish.
- English 81.4%
- Spanish 3.2%
- French 2.2%
- Portuguese 1.6%
- Arabic 1.5%
- German 1.3%
- Russian 1.2%
- Dutch 0.8%
- Japanese 0.8%
- Other 6%
The Mixpanel web analytics tool is especially popular on .com top-level domains.
- .com 65%
- .org 4%
- .io 2.5%
- .co 2%
- .net 1.6%
- .com.au 1.5%
- .co.uk 1.5%
- .fr 1%
- .com.br 1%
- Other 19.9%
The primary market segments for websites utilizing Mixpanel include business, marketing and merchandising, and Internet services.
- Business 18%
- Marketing/Merchandising 14%
- Internet Services 8.6%
- Travel 8.6%
- Online Shopping 6.2%
- Finance/Banking 5.8%
- Software/Hardware 3.9%
- Education/Reference 3.8%
- Health 3.5%
- Other 27.6%
🕵️ Similar Technologies
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OptinMonster💬 Frequently Asked Questions
Where is Mixpanel's headquarters?
Mixpanel is located in San Francisco, California, United States.
Can I use Mixpanel for free?
Yes, there is a free version with limited functionality.
How much does it cost?
Mixpanel is priced from $140 per month for the Growth plan.
Which country uses Mixpanel the most?
The majority of Mixpanel users are from the United States.
Who uses Mixpanel?
Is Mixpanel used on government websites?
Yes, for example, it is used by mo.gov. In total, we found Mixpanel on 9 government sites in the United States.
Do academic institutions use Mixpanel?
Yes. Overall, we know of 7 academic websites in the United States that use Mixpanel.
How does Mixpanel compare to its competitors?
Mixpanel is a fairly popular web analytics tool, ranking ahead of 152 other web analytics tools we track.
What are the alternatives to Mixpanel?
Alternatives and possible competitors to Mixpanel may include Amplitude, 
Microsoft Clarity, and 
Hotjar.
👉 See Also
- ✨ Related Technologies
HubSpot CRM
Marketo Engage
Optimizely
Zoho CRM