⚡ Analytics

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

These platforms typically support event and conversion tracking, session analysis, real-time reporting, audience segmentation, heatmaps and session recordings, privacy-focused data collection, and integration with advertising and marketing systems.

According to our statistics, web analytics tools are used on 45.5% of all websites.
71.5% of these sites use only one web analytics tool, 21.5% use two, and 6.9% use three or more at the same time.

⭐ Most Popular in 2026

The following chart shows the leading web analytics tools in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 73% share.
It is followed by Cloudflare Web Analytics with 11.9% and Jetpack Stats with 7.5%.

Google Analytics 73%
Cloudflare Web Analytics 11.9%
Jetpack Stats 7.5%
Yandex.Metrica 4.4%
Matomo 4.1%
Microsoft Clarity 4%
Hotjar 3.8%
MonsterInsights 3.3%
HubSpot Analytics 3.2%
Baidu Analytics 1.3%
LiveInternet 1.1%
Statcounter 1%
Snowplow 0.9%
51.LA 0.8%
Adobe Analytics 0.8%

You can also drill down by country:

🚀 Country Highlights

Here is a list of tools that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Cloudflare Web Analytics is #1 in Thailand ^(-1)
Yandex.Metrica is #1 in Russia ^(-3)
Baidu Analytics is #1 in China ^(-9)
51.LA is #1 in Cambodia ^(-13)
Jetpack Stats is #2 in the United States ^(-1)
Matomo is #2 in Germany ^(-3)
Microsoft Clarity is #2 in Iran ^(-4)
Naver Analytics is #2 in Korea ^(-22)
Hotjar is #3 in the Netherlands ^(-4)
MonsterInsights is #3 in South Africa ^(-5)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 191 web analytics tools we track, ranked by their market share.

Available filters: Open-Source Heatmaps Session replay

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	73%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	11.9%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	7.5%
4	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	4.4%
5	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	4.1%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	4%
7	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	3.8%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.3%
9	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	3.2%
10	Baidu Analytics Beijing, China Baidu's web analytics platform called "Baidu Tongji". Free$$$	1.3%
11	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	1.1%
12	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1%
13	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.9%
14	51.LA Guangzhou, China A Chinese web analytics service that provides traffic measurement and visitor behavior analysis for websites. Free$$$	0.8%
15	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.8%
16	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.7%
17	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.7%
18	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.7%
19	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	0.7%
20	Top.Mail.Ru Moscow, Russia A Russian web analytics and website rating system currently owned by VK. Free	0.6%
21	Metricool Madrid, Spain A social media management and analytics tool that allows you to analyze, schedule, and manage social media content. Free$22+/month	0.5%
22	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.5%
23	Umeng+ Hangzhou, China A Chinese analytics platform that provides mobile app and website tracking services. Free819 CNY+/year	0.5%
24	Naver Analytics Seongnam, Korea A Korean-based web analytics service. Free	0.5%
25	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.4%

👉 See Also

Data is based on the analysis of 3,324,982 websites.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.