📁 Web Technology Categories

We track more than 4,300 technologies in 165 categories used by websites worldwide, providing rankings and detailed statistics.

Here is a list of all the web technology categories we identify, along with their market shares and leading technologies.

Category	Market share The percentage of websites using any technology in the category out of the total number of sites analyzed.	Top technologies
📁 A/B testing	1.3%	VWO Crazy Egg Optimizely
📁 Accessibility	1.8%	UserWay accessiBe Ally
📁 Ad tracking	10.9%	Meta Pixel Google Ads Pinterest Analytics
📁 Address verification	0.04%	Loqate Smarty PostGrid
📁 Advertising	14%	Google AdSense Google Ads Google AdSense for Domains
📁 Affiliate marketing	1.3%	Amazon Associates Impact ValueCommerce
📁 Analytics	44.2%	Google Analytics Cloudflare Web Analytics Jetpack Stats
📁 Animation	16.7%	Animate.css Lottie Wow.js
📁 Application monitoring	3.5%	Sentry New Relic Akamai mPulse
📁 Apps	11.3%	Progressive Web App Facebook Google Play
📁 Audio streaming	1.5%	Spotify SoundCloud Apple Podcasts
📁 Audiobooks	0.04%	Apple Books Audible Google Play Books
📁 Authentication	0.6%	Google Identity Facebook Login Google Sign-In
📁 Automation	0.04%	Zapier OttoKit Make
📁 Backend frameworks	12.3%	ASP.NET Ruby on Rails Laravel
📁 BI	0.07%	Power BI Tableau Tinybird
📁 Blogging platforms	0.5%	WordPress.com Blogger Tumblr
📁 Bot mitigation	4.6%	Cloudflare Bot Management Akamai Bot Manager Imperva WAF
📁 Browser APIs	30.8%	Web Storage XMLHttpRequest Fetch
📁 Build tools	0.7%	Gulp Swagger Vite
📁 Business listings	1%	Yelp Better Business Bureau Google Business Profile
📁 Caching	15.6%	LiteSpeed Cache WP Rocket Varnish
📁 Call tracking	0.4%	Google Ads Call Tracking CallRail CallTrackingMetrics
📁 Captchas	10.8%	reCAPTCHA hCaptcha Cloudflare Turnstile
📁 CDN	29.3%	Cloudflare Amazon CloudFront Fastly
📁 CDP	2.1%	Klaviyo Adobe Experience Platform Salesforce Marketing Cloud
📁 Charting	2.7%	Easy Pie Chart Chart.js D3.js
📁 CI/CD	0.01%	AWS CodeBuild Travis CI Jenkins
📁 Classified ads	0.2%	eBay GeoDirectory Directorist
📁 Cloud services	22.7%	Amazon Web Services Google Cloud Akamai Connected Cloud
📁 Cloud storages	3.5%	Amazon S3 Google Cloud Storage DigitalOcean Spaces
📁 CMS	45.2%	WordPress Joomla Drupal
📁 Code hosting	2.2%	GitHub GitLab SourceForge
📁 Code sharing	0.08%	CodePen JSFiddle GitHub Gist
📁 Commenting systems	0.3%	Disqus Facebook Comments wpDiscuz
📁 Components	5.1%	Normalize.css AMP Polymer
📁 Compression	65.2%	Gzip Brotli 🛠️ Deflate
📁 Consent management	9.3%	CookieYes Complianz Cookiebot
📁 Containers	1.5%	Kubernetes Docker LXC
📁 Conversion optimization	3.1%	Elfsight Powr OptinMonster
📁 Copyright protection	0.3%	DMCA Copyscape Copyrighted.com
📁 CRM	2%	Zendesk HubSpot CRM ActiveCampaign
📁 Cross-border e-commerce	0.08%	Global-e AnyMind WorldShopping
📁 Crowdfunding	0.08%	Kickstarter HelloAsso GoFundMe
📁 Crypto addresses	0.02%	Bitcoin Ethereum Litecoin
📁 CSS tools	0.7%	RTLCSS PostCSS Autoprefixer
📁 Customer reviews	3.8%	Trustpilot Tripadvisor Yelp
📁 Customer support	1.7%	Zendesk LiveChat Tidio
📁 DAM	0.5%	Cloudinary Adobe Experience Manager Amplience
📁 Dashboards	0.03%	UptimeRobot Atlassian Statuspage Nextcloud
📁 Data science	0.01%	Hugging Face Quarto Jupyter Notebook
📁 Databases	43.6%	MySQL Memcached Redis
📁 Deployment platforms	1.3%	Vercel GitHub Pages Netlify
📁 Design portfolios	0.4%	Behance Dribbble DeviantArt
📁 Design systems	0.5%	Material Design Ant Design Italia Design System
📁 Digital adoption	0.3%	Intercom Gainsight Pendo
📁 DMP	0.8%	Adobe Audience Manager Simpli.fi Adform
📁 Domain parking	4%	💲 Domain for sale Bodis GoDaddy
📁 Donations	0.6%	Patreon GiveWP PayPal.Me
📁 E-commerce	10.7%	WooCommerce Shopify Wix eCommerce
📁 E-signature	0.01%	DocuSign Dropbox Sign Adobe Acrobat Sign
📁 Ebooks	0.1%	Amazon eBooks Apple Books BookBub
📁 EHR	0.1%	iMatrix Epic AthenaHealth
📁 Email marketing	6.4%	Mailchimp Klaviyo OneSignal
📁 ERP	0.1%	Microsoft Dynamics 365 Odoo NetSuite
📁 Event management	1.8%	The Events Calendar Google Calendar Events Manager
📁 Feature management	0.6%	VWO Optimizely PostHog
📁 Feedback	16.8%	Contact Form 7 Hotjar Gravity Forms
📁 File storages	0.6%	Google Drive Dropbox Microsoft OneDrive
📁 Financial services	0.02%	Morningstar Q4 Tamarac
📁 Fonts	41.2%	Google Fonts Adobe Fonts Bunny Fonts
📁 Food delivery	0.1%	DoorDash Uber Eats ChowNow
📁 Forms	15.2%	Contact Form 7 Gravity Forms WPForms
📁 Fraud prevention	0.7%	Visa Protect Authorize.net Arcot
📁 Frontend frameworks	9.8%	React Vue.js Next.js
📁 Generative AI	0.8%	ChatGPT Grammarly Synthesia
📁 Geolocation	0.3%	IPinfo GeoJS ipify
📁 Hotel booking	0.2%	SynXis Lodgify D-EDGE
📁 HR management	0.4%	Workday Recruiting ADP Workforce Now BambooHR
📁 HTML editors	0.9%	Adobe DreamWeaver Microsoft FrontPage MSHTML
📁 Icons	30.4%	Font Awesome Ionicons Simple Line Icons
📁 Identity resolution	0.6%	ZoomInfo WebSights Leadfeeder LiveRamp
📁 Identity verification	0.01%	ID.me Jumio Sumsub
📁 Image optimization	2%	Smush EWWW Image Optimizer NitroPack
📁 Influencer marketing	0.1%	UpPromote LTK Refersion
📁 Instant messaging	7.6%	WhatsApp Telegram Messenger
📁 Internet forum software	0.4%	bbPress XenForo phpBB
📁 Issue tracking	0.2%	BugHerd Help Scout Jira
📁 JavaScript libraries	72.4%	jQuery Swiper Facebook SDK
📁 Job boards	15.6%	LinkedIn Xing Glassdoor
📁 Lead generation	1.5%	OptinMonster Mailmunch Kit
📁 Legacy	19.4%	Magnific Popup jQuery Mousewheel jQuery Cookie
📁 Licenses	0.4%	Creative Commons GNU MIT
📁 Live chats	3.4%	Tawk.to Zendesk Chat LiveChat
📁 LMS	0.3%	LearnDash MemberPress LearnPress
📁 Load balancers	6%	Varnish Google Cloud Load Balancer AWS Elastic Load Balancer
📁 Loyalty management	0.5%	Impact Yotpo Stamped
📁 Maps	9%	Google Maps OpenStreetMap Yandex Maps
📁 Marketing attribution	0.4%	Triple Whale AppsFlyer Branch
📁 Marketing automation	5.5%	Mailchimp Klaviyo Constant Contact
📁 Marketplaces	2.3%	Amazon Lazada Etsy
📁 Membership management	0.9%	ProfilePress Ultimate Member Paid Memberships Pro
📁 Module bundlers	8.3%	Webpack Rollup Parcel
📁 Networking	89.9%	TLS HTTP 2+ Cookies
📁 Online collaboration	1.1%	Google Docs Microsoft 365 Sketch
📁 Online courses	0.1%	Kajabi Teachable Thinkific
📁 Operating systems	13.3%	Linux Windows Ubuntu
📁 Other	90.3%	Charset Meta Robots Multi-language
📁 Package managers	9.8%	Composer Npm Bower
📁 Page builders	16.7%	Elementor WPBakery Divi
📁 Payments	4.5%	PayPal Stripe Shop Pay
📁 Performance	55.2%	⏳ Lazy loading DNS Prefetch Preconnect
📁 Personalization	1.8%	Adobe Experience Platform VWO ActiveCampaign
📁 PIM	0.08%	Pimcore Dynamicweb Acquia DAM
📁 Platforms	68.4%	PHP .NET Node.js
📁 Portfolio website builders	1.8%	Squarespace Wix Weebly
📁 Print on demand	0.2%	Spreadshirt Redbubble Spring
📁 Procurement	0.01%	SAP Ariba Jaggaer Coupa
📁 Programming languages	82.7%	JavaScript PHP C#
📁 Project management	0.08%	Jira Trello Smartsheet
📁 Public CDN	34%	Gstatic Cdnjs Google Hosted Libraries
📁 Public relations	0.09%	Cision Mynewsdesk Business Wire
📁 Push notifications	2.6%	Baidu Cloud Push Klaviyo OneSignal
📁 Restaurant booking	0.3%	Toast OpenTable Zenchef
📁 Scheduling	1.2%	Calendly Brevo Cal.com
📁 Science and research	0.1%	Google Scholar ResearchGate Academia
📁 Search engines	1.7%	Google Programmable Search Engine Algolia Solr
📁 Security	11.5%	Really Simple Security Cloudflare Email Obfuscation Jetpack
📁 Semantic markup	69.7%	ARIA Open Graph Twitter Cards
📁 SEO	22.2%	Yoast SEO Rank Math All in One SEO
📁 Server management	7.3%	Plesk hPanel cPanel
📁 Serverless	0.9%	AWS Lambda Vercel Serverless Functions Google Cloud Run
📁 Sliders	32.1%	Swiper Owl Carousel Slick
📁 Social media	50.3%	Facebook Instagram X
📁 Social sharing	6.6%	Tweet Facebook Share Pinterest Save
📁 Spam protection	15.4%	reCAPTCHA Cloudflare Email Obfuscation hCaptcha
📁 Special HTML elements	22.3%	Table Video Font
📁 Special pages	1.6%	📄 Default page 🔑 Login page 🚧 Under construction page
📁 Standard pages	58.5%	📩 Contact 📄 Privacy Policy 📝 Blog
📁 Standards	91.9%	CSS HTML Open Graph
📁 Static code analysis	0.2%	ESLint JSHint Stylelint
📁 Static site generators	0.6%	Gatsby Hugo Astro
📁 Stores	0.5%	Amazon Etsy Houzz
📁 Subscriptions	1.7%	Stripe ProfilePress Patreon
📁 Syndication	39.2%	RSS JSON Feed Atom
📁 Tag managers	37.9%	Google Tag Manager Adobe Launch Tealium
📁 Tech stack	30.8%	LEMP LAMP Microsoft
📁 Text tools	0.8%	ChatGPT Grammarly Copyscape
📁 Tools	14.4%	Webpack Git Google Closure Compiler
📁 Translation	7.6%	GlotPress WPML Google Translate
📁 UI frameworks	42.1%	Bootstrap jQuery UI Tailwind CSS
📁 URL shorteners	2%	Bitly EepURL Amzn.to
📁 Vector graphics editors	0.7%	Adobe Illustrator Affinity Designer Sketch
📁 Video conferencing	0.2%	Jitsi Zoom Microsoft Teams
📁 Video platforms	24.8%	YouTube TikTok Vimeo
📁 Video players	12.1%	MediaElement.js YouTube Video.js
📁 Web server modules	1.7%	OpenSSL PageSpeed mod_fcgid
📁 Web servers	70.8%	Nginx Apache LiteSpeed Web Server
📁 Webmail	0.02%	Roundcube Outlook on the web Mailcow
📁 Webmaster tools	19.3%	Google Search Console Meta Domain Verification Bing Webmaster Tools
📁 Website builders	4.6%	Squarespace Wix Webflow
📁 Widgets	11.1%	Tweet Facebook Share Facebook Page Plugin
📁 Wiki software	0.08%	MediaWiki DokuWiki Confluence
📁 WordPress plugins	34.6%	Yoast SEO Contact Form 7 Elementor
📁 WordPress themes	35%	Other Theme Divi Avada