📁 Web Technology Categories

We track more than 4,400 technologies in 165 categories used by websites worldwide, providing rankings and detailed statistics.

Here is a list of all the web technology categories we identify, along with their market shares and leading technologies.

Category	Market share The percentage of websites using any technology in the category out of the total number of sites analyzed.	Top technologies
📁 A/B testing	1.7%	VWO Crazy Egg OptinMonster
📁 Accessibility	2.1%	UserWay accessiBe Ally
📁 Ad tracking	12.8%	Meta Pixel Google Ads Pinterest Analytics
📁 Address verification	0.05%	Loqate Smarty PostGrid
📁 Advertising	15.3%	Google AdSense Google Ads LinkedIn Ads
📁 Affiliate marketing	1.5%	Amazon Associates Impact Awin
📁 Analytics	46.3%	Google Analytics Cloudflare Web Analytics Jetpack Stats
📁 Animation	17%	Animate.css Lottie Wow.js
📁 Application monitoring	3.7%	Sentry New Relic Akamai mPulse
📁 Apps	12.5%	Progressive Web App Google Play App Store
📁 Audio streaming	1.6%	Spotify SoundCloud Apple Podcasts
📁 Audiobooks	0.05%	Apple Books Audible Google Play Books
📁 Authentication	0.8%	Google Identity Facebook Login Google Sign-In
📁 Automation	0.06%	Zapier OttoKit Make
📁 Backend frameworks	14.2%	ASP.NET Ruby on Rails Next.js
📁 BI	0.09%	Tinybird Power BI Tableau
📁 Blogging platforms	0.7%	WordPress.com Blogger Tumblr
📁 Bot mitigation	5.8%	Cloudflare Bot Management Akamai Bot Manager Imperva WAF
📁 Browser APIs	32.5%	Web Storage XMLHttpRequest Fetch
📁 Build tools	0.8%	Gulp Swagger Vite
📁 Business listings	1%	Yelp Better Business Bureau Google Business Profile
📁 Caching	41%	Nginx LiteSpeed Cache WP Rocket
📁 Call tracking	0.5%	Google Ads Call Tracking CallRail Calltouch
📁 Captchas	12.7%	reCAPTCHA hCaptcha Cloudflare Turnstile
📁 CDN	31.2%	Cloudflare Amazon CloudFront Fastly
📁 CDP	3.2%	Klaviyo Adobe Experience Platform Snowplow
📁 Charting	2.9%	Chart.js Easy Pie Chart D3.js
📁 CI/CD	2.4%	GitHub GitLab Bitbucket
📁 Classified ads	0.2%	eBay GeoDirectory Directorist
📁 Cloud services	24.9%	Amazon Web Services Google Cloud Akamai Connected Cloud
📁 Cloud storages	4.1%	Amazon S3 Google Cloud Storage DigitalOcean Spaces
📁 CMS	44.1%	WordPress Joomla Drupal
📁 Code hosting	2.4%	GitHub GitLab SourceForge
📁 Code sharing	0.08%	CodePen JSFiddle GitHub Gist
📁 Commenting systems	0.3%	Disqus Facebook Comments wpDiscuz
📁 Components	5.1%	Normalize.css AMP Polymer
📁 Compression	48%	Gzip Brotli 🛠️ Deflate
📁 Consent management	10%	CookieYes Complianz Cookiebot
📁 Containers	2.5%	Kubernetes Docker LXC
📁 Conversion optimization	3.8%	Elfsight Powr Lucky Orange
📁 Copyright protection	0.3%	DMCA Copyscape Copyrighted.com
📁 CRM	2.4%	Zendesk HubSpot CRM Brevo
📁 Cross-border e-commerce	0.1%	Global-e AnyMind WorldShopping
📁 Crowdfunding	0.09%	Kickstarter HelloAsso GoFundMe
📁 Crypto addresses	0.02%	Bitcoin Ethereum Litecoin
📁 CSS tools	0.8%	RTLCSS PostCSS Autoprefixer
📁 Customer reviews	4.7%	Trustpilot Tripadvisor Judge.me
📁 Customer support	2.1%	Zendesk LiveChat Tidio
📁 DAM	0.5%	Cloudinary Adobe Experience Manager Pimcore
📁 Dashboards	0.03%	UptimeRobot Atlassian Statuspage Nextcloud
📁 Data science	0.02%	Hugging Face Quarto Jupyter Notebook
📁 Databases	43.6%	MySQL Memcached Redis
📁 Deployment platforms	1.7%	Vercel Netlify GitHub Pages
📁 Design portfolios	0.3%	Behance Dribbble DeviantArt
📁 Design systems	0.7%	Material Design Ant Design Italia Design System
📁 Digital adoption	0.3%	Intercom Gainsight Pendo
📁 DMP	0.8%	Adobe Audience Manager Simpli.fi Adform
📁 Domain parking	3.4%	💲 Domain for sale Bodis GoDaddy
📁 Donations	0.8%	Patreon PayPal Donate GiveWP
📁 E-Commerce	12.7%	WooCommerce Shopify PrestaShop
📁 E-signature	0.01%	DocuSign Dropbox Sign Adobe Acrobat Sign
📁 Ebooks	0.1%	Amazon eBooks Apple Books BookBub
📁 EHR	0.09%	iMatrix Epic AthenaHealth
📁 Email marketing	7.6%	Mailchimp Klaviyo OneSignal
📁 ERP	0.2%	Odoo Microsoft Dynamics 365 SAP
📁 Event management	1.9%	The Events Calendar Google Calendar Events Manager
📁 Feature management	0.7%	VWO Optimizely PostHog
📁 Feedback	16.9%	Contact Form 7 Hotjar Gravity Forms
📁 File storages	0.7%	Google Drive Dropbox Microsoft OneDrive
📁 Financial services	0.01%	Morningstar Q4 Tamarac
📁 Fonts	41.3%	Google Fonts Adobe Fonts Bunny Fonts
📁 Food delivery	0.1%	DoorDash Uber Eats ChowNow
📁 Forms	14.9%	Contact Form 7 Gravity Forms WPForms
📁 Fraud prevention	0.9%	Visa Protect Authorize.net Arcot
📁 Frontend frameworks	10.8%	React Vue.js Next.js
📁 Generative AI	1.1%	ChatGPT Grammarly Synthesia
📁 Geolocation	0.4%	IPinfo GeoJS ipapi.co
📁 Hotel booking	0.2%	SynXis Booking.com Amadeus iHotelier
📁 HR management	0.4%	ADP Workforce Now Workday Recruiting Paylocity
📁 HTML editors	0.8%	Adobe DreamWeaver Microsoft FrontPage MSHTML
📁 Icons	31.2%	Font Awesome Ionicons Simple Line Icons
📁 Identity resolution	0.8%	ZoomInfo WebSights Leadfeeder LiveRamp
📁 Identity verification	0.02%	ID.me Jumio Sumsub
📁 Image optimization	2.1%	Smush EWWW Image Optimizer NitroPack
📁 Influencer marketing	0.4%	Impact UpPromote Skeepers
📁 Instant messaging	8.4%	WhatsApp Telegram Messenger
📁 Internet forum software	0.5%	bbPress XenForo phpBB
📁 Issue tracking	0.2%	BugHerd Jira Trello
📁 JavaScript libraries	73.1%	jQuery Swiper Facebook SDK
📁 Job boards	16.8%	LinkedIn Xing Glassdoor
📁 Lead generation	1.7%	OptinMonster Kit Leadfeeder
📁 Legacy	24.8%	Owl Carousel Magnific Popup Google URL Shortener
📁 Licenses	0.4%	Creative Commons GNU MIT
📁 Live chats	4.3%	Tawk.to Zendesk Chat LiveChat
📁 LMS	0.4%	LearnDash MemberPress Finalsite
📁 Load balancers	6.5%	Varnish Google Cloud Load Balancing AWS Elastic Load Balancer
📁 Loyalty management	0.7%	Yotpo Impact Stamped
📁 Maps	9.3%	Google Maps Yandex Maps OpenStreetMap
📁 Marketing attribution	0.6%	Triple Whale AppsFlyer Branch
📁 Marketing automation	6.8%	Mailchimp Klaviyo Constant Contact
📁 Marketplaces	2.3%	Amazon Etsy Lazada
📁 Membership management	0.9%	ProfilePress Ultimate Member Paid Memberships Pro
📁 Module bundlers	8.9%	Webpack Rollup Parcel
📁 Networking	92.3%	TLS HTTP 2+ Cookies
📁 Online collaboration	1.4%	Google Docs Editors Microsoft 365 Google Docs
📁 Online courses	0.2%	Kajabi Teachable Thinkific
📁 Operating systems	13.2%	Linux Windows Ubuntu
📁 Other	89.1%	Charset Meta Robots Multi-language
📁 Package managers	10.3%	Npm Composer Bower
📁 Page builders	17%	Elementor WPBakery Divi
📁 Payments	6%	PayPal Shop Pay Stripe
📁 Performance Optimization	57.2%	⏳ Lazy loading DNS Prefetch Preconnect
📁 Personalization	2.2%	Adobe Experience Platform VWO Salesforce Marketing Cloud
📁 PIM	0.08%	Pimcore Dynamicweb Acquia DAM
📁 Platforms	69.2%	PHP .NET Node.js
📁 Portfolio website builders	2%	Squarespace Wix Weebly
📁 Print on demand	0.2%	Spreadshirt Printful Redbubble
📁 Procurement	0.02%	SAP Ariba Jaggaer Coupa
📁 Programming languages	83.2%	JavaScript PHP C#
📁 Project management	0.09%	Jira Trello Smartsheet
📁 Public CDN	35.9%	Gstatic Cdnjs Google Hosted Libraries
📁 Public relations	0.1%	Cision Business Wire Mynewsdesk
📁 Push notifications	3%	Klaviyo Baidu Cloud Push OneSignal
📁 Restaurant booking	0.3%	Toast OpenTable Resy
📁 Scheduling	1.5%	Calendly Brevo Cal.com
📁 Science and research	0.1%	Google Scholar ResearchGate arXiv
📁 Security	11%	Really Simple Security Cloudflare Email Obfuscation Jetpack
📁 Semantic markup	71.4%	ARIA Open Graph Twitter Cards
📁 SEO	22.3%	Yoast SEO Rank Math All in One SEO
📁 Server management	7%	Plesk hPanel cPanel
📁 Serverless	1.2%	AWS Lambda Vercel Serverless Functions Google Cloud Run
📁 Site search	2%	Google Programmable Search Engine Algolia Solr
📁 Sliders	32.9%	Swiper Slick Owl Carousel
📁 Social media	53.7%	Facebook Instagram X
📁 Social sharing	6.7%	Facebook Share Tweet Pinterest Save
📁 Spam protection	17.2%	reCAPTCHA Cloudflare Email Obfuscation hCaptcha
📁 Special HTML elements	23.2%	Table Video Font
📁 Special pages	1.4%	📄 Default Page 🔑 Login Page 🚧 Under Construction Page
📁 Standard pages	60.3%	📩 Contact 📄 Privacy Policy 📝 Blog
📁 Standards	90.5%	CSS HTML Open Graph
📁 Static code analysis	0.2%	ESLint JSHint Stylelint
📁 Static site generators	0.6%	Astro Gatsby Hugo
📁 Stores	0.6%	Amazon Etsy Houzz
📁 Subscriptions	1.9%	Stripe ProfilePress Patreon
📁 Syndication	37.9%	RSS JSON Feed Atom
📁 Tag managers	41.5%	Google Tag Manager Adobe Launch Tealium
📁 Tech stack	30.6%	LEMP LAMP Microsoft
📁 Text tools	1.1%	ChatGPT Grammarly QuillBot
📁 Tools	15.9%	Webpack Git ChatGPT
📁 Translation	8.4%	GlotPress WPML Google Translate
📁 UI frameworks	43.3%	Bootstrap jQuery UI Tailwind CSS
📁 URL shorteners	2.1%	Bitly EepURL Amzn.to
📁 Vector graphics editors	0.8%	Adobe Illustrator Affinity Sketch
📁 Video conferencing	0.2%	Jitsi Zoom Microsoft Teams
📁 Video platforms	27.8%	YouTube TikTok Vimeo
📁 Video players	12%	YouTube MediaElement.js Video.js
📁 Web server modules	1.8%	OpenSSL PageSpeed mod_fcgid
📁 Web servers	69.4%	Nginx Apache LiteSpeed Web Server
📁 Webmail	0.02%	Roundcube Outlook on the web Mailcow
📁 Webmaster tools	21.2%	Google Search Console Meta Domain Verification Bing Webmaster Tools
📁 Website builders	4.9%	Squarespace Wix Webflow
📁 Widgets	11.6%	Facebook Share Tweet Facebook Page Plugin
📁 Wiki software	0.08%	MediaWiki DokuWiki Confluence
📁 WordPress plugins	33.7%	Yoast SEO Contact Form 7 Elementor
📁 WordPress themes	34.1%	Other Theme Divi Avada