📁 Web Technology Categories

We track more than 4,400 technologies in 168 categories used by websites worldwide, providing rankings and detailed statistics.

Here is a list of all the web technology categories we identify, along with their market shares and leading technologies.

Category	Market share The percentage of websites using any technology in the category out of the total number of sites analyzed.	Top technologies
📁 A/B testing	1.8%	VWO Crazy Egg OptinMonster
📁 Accessibility	2.4%	UserWay accessiBe Ally
📁 Ad tracking	13.7%	Meta Pixel Google Ads Pinterest Analytics
📁 Address verification	0.05%	Loqate Smarty PostGrid
📁 Advertising	15.1%	Google Ads Google AdSense LinkedIn Ads
📁 Affiliate marketing	1.6%	Amazon Associates Impact Awin
📁 Analytics	50.2%	Google Analytics Cloudflare Web Analytics Jetpack Stats
📁 Animation	17.8%	Lottie Animate.css Wow.js
📁 App builders	0.1%	Lovable Replit Vite PWA
📁 Application monitoring	3.9%	Sentry New Relic Web Vitals
📁 Apps	13.3%	Progressive Web App Google Play App Store
📁 Audio streaming	1.7%	Spotify SoundCloud Apple Podcasts
📁 Audiobooks	0.05%	Apple Books Audible Google Play Books
📁 Authentication	0.9%	Google Identity Facebook Login Google Sign-In
📁 Automation	0.07%	Zapier OttoKit Make
📁 Backend frameworks	15.5%	ASP.NET Ruby on Rails Next.js
📁 BI	0.1%	Tinybird Power BI Tableau
📁 Blogging platforms	1.5%	WordPress.com Tumblr Blogger
📁 Bot mitigation	8.2%	Cloudflare Bot Management Akamai Bot Manager F5 BIG-IP
📁 Browser APIs	35.7%	Web Storage Fetch XMLHttpRequest
📁 Build tools	10.1%	Webpack Gulp Rollup
📁 Business listings	1.1%	Yelp Better Business Bureau Google Business Profile
📁 Caching	40.8%	Nginx LiteSpeed Cache WP Rocket
📁 Call tracking	0.5%	Google Ads Call Tracking CallRail Calltouch
📁 Captchas	15.2%	reCAPTCHA hCaptcha Cloudflare Turnstile
📁 CDN	33.9%	Cloudflare Amazon CloudFront Fastly
📁 CDP	3.6%	Klaviyo Adobe Experience Platform Snowplow
📁 Charting	3.1%	Chart.js Easy Pie Chart Highcharts
📁 CI/CD	2.5%	GitHub GitLab Codeberg
📁 Classified ads	0.1%	GeoDirectory Directorist ClassiPress
📁 Cloud services	24.8%	Amazon Web Services Google Cloud Microsoft Azure
📁 Cloud storages	4.3%	Amazon S3 Google Cloud Storage DigitalOcean Spaces
📁 CMS	44%	WordPress Drupal Joomla
📁 Code hosting	2.6%	GitHub GitLab SourceForge
📁 Code sharing	0.09%	CodePen CodeSandbox JSFiddle
📁 Commenting systems	0.2%	Disqus Facebook Comments wpDiscuz
📁 Components	4.9%	Normalize.css AMP Polymer
📁 Compression	19.6%	Gzip Brotli 🛠️ Deflate
📁 Consent management	11%	CookieYes Complianz Cookiebot
📁 Containers and virtualization	3.1%	Kubernetes Docker LXC
📁 Conversion optimization	4%	Hotjar VWO Crazy Egg
📁 Copyright protection	0.3%	DMCA Copyscape Copyrighted.com
📁 CRM	4%	HubSpot CRM Zendesk Brevo
📁 Cross-border e-commerce	0.1%	Global-e WorldShopping AnyMind
📁 Crowdfunding	0.1%	HelloAsso Kickstarter GoFundMe
📁 Crypto addresses	0.01%	Bitcoin Ethereum Litecoin
📁 CSS tools	0.8%	RTLCSS PostCSS Autoprefixer
📁 Customer reviews	5.4%	Trustpilot Judge.me Tripadvisor
📁 Customer support	2.3%	Zendesk LiveChat Tidio
📁 DAM	0.7%	Cloudinary Adobe Experience Manager ImageKit
📁 Dashboards	0.03%	UptimeRobot Atlassian Statuspage Nextcloud
📁 Data science	0.02%	Hugging Face Quarto Jupyter Notebook
📁 Databases	44.2%	MySQL Redis Memcached
📁 Deployment platforms	2.2%	Vercel Netlify GitHub Pages
📁 Design portfolios	0.3%	Behance Dribbble DeviantArt
📁 Design systems	0.8%	Material Design Ant Design Italia Design System
📁 Digital adoption	0.4%	Intercom Gainsight Pendo
📁 DMP	0.9%	Adobe Audience Manager Simpli.fi Adform
📁 Domain parking	2.8%	💲 Domain for sale GoDaddy Bodis
📁 Donations	0.8%	PayPal Donate Patreon GiveWP
📁 E-Commerce	13.8%	WooCommerce Shopify Wix eCommerce
📁 E-signature	0.03%	ShareFile DocuSign Adobe Acrobat Sign
📁 Ebooks	0.1%	Amazon eBooks Apple Books BookBub
📁 EHR	0.09%	iMatrix Epic AthenaHealth
📁 Email marketing	8.1%	Mailchimp Klaviyo OneSignal
📁 ERP	0.2%	Odoo Microsoft Dynamics 365 SAP
📁 Event management	2%	The Events Calendar Google Calendar Events Manager
📁 Feature management	0.8%	VWO PostHog Optimizely
📁 Feedback	17%	Contact Form 7 Hotjar Gravity Forms
📁 File storages	0.8%	Google Drive Dropbox Microsoft OneDrive
📁 Financial services	0.02%	Morningstar Q4 Schwab Alliance
📁 Fonts	41.1%	Google Fonts Adobe Fonts Bunny Fonts
📁 Food delivery	0.1%	DoorDash Uber Eats ChowNow
📁 Forms	14.9%	Contact Form 7 Gravity Forms Google Forms
📁 Fraud prevention	0.9%	Visa Protect Authorize.net Arcot
📁 Frontend frameworks	12.1%	React Next.js Vue.js
📁 Generative AI	1.2%	ChatGPT Grammarly Synthesia
📁 Geolocation	0.5%	IPinfo GeoJS ipapi.co
📁 Hotel booking	0.2%	SynXis Booking.com Mews
📁 HR management	0.5%	ADP Workforce Now Workday Recruiting Paylocity
📁 HTML editors	0.7%	Adobe DreamWeaver Microsoft FrontPage MSHTML
📁 Icons	31.7%	Font Awesome Fontello Ionicons
📁 Identity resolution	0.6%	ZoomInfo WebSights LiveRamp Lotame
📁 Identity verification	0.02%	ID.me Jumio Sumsub
📁 Image optimization	2.2%	Smush EWWW Image Optimizer Cloudinary
📁 Influencer marketing	0.5%	Impact UpPromote Skeepers
📁 Instant messaging	9%	WhatsApp Telegram Line
📁 Internet forum software	0.4%	bbPress XenForo phpBB
📁 Issue tracking	0.2%	BugHerd Jira Trello
📁 JavaScript libraries	74%	jQuery Swiper Facebook SDK
📁 Job boards	18.4%	LinkedIn Xing Indeed
📁 Lead generation	1.5%	OptinMonster Leadfeeder LeadConnector
📁 Legacy	24%	Owl Carousel Magnific Popup Google URL Shortener
📁 Licenses	0.4%	Creative Commons GNU MIT
📁 Live chats	4.5%	Tawk.to Zendesk Chat LiveChat
📁 LMS	0.4%	LearnDash Finalsite MemberPress
📁 Load balancers	6.6%	Varnish Google Cloud Load Balancing AWS Elastic Load Balancer
📁 Loyalty management	0.8%	Yotpo Impact Stamped
📁 Maps	9.6%	Google Maps Yandex Maps OpenStreetMap
📁 Marketing attribution	0.7%	Triple Whale AppsFlyer Branch
📁 Marketing automation	7.3%	Mailchimp Klaviyo Constant Contact
📁 Marketplaces	2.3%	Amazon Etsy eBay
📁 Membership management	0.9%	ProfilePress Ultimate Member Paid Memberships Pro
📁 Module bundlers	9.7%	Webpack Rollup Parcel
📁 Networking	96.3%	TLS HTTP 2+ Cookies
📁 Online collaboration	1.6%	Google Docs Editors Microsoft 365 Google Docs
📁 Online courses	0.2%	Kajabi Teachable Thinkific
📁 Online Payments	7.1%	PayPal Apple Pay Shop Pay
📁 Operating systems	11.9%	Linux Windows Ubuntu
📁 Other	89.3%	Charset Meta Robots Multi-Language
📁 Package managers	10.7%	Npm Composer Bower
📁 Page builders	17.5%	Elementor WPBakery Divi
📁 Performance Optimization	60.5%	⏳ Lazy loading DNS Prefetch Speculation Rules
📁 Personalization	2.4%	Adobe Experience Platform VWO ActiveCampaign
📁 PIM	0.1%	Pimcore Dynamicweb Acquia DAM
📁 Platforms	69.7%	PHP Node.js .NET
📁 Portfolio website builders	2.4%	Squarespace Wix Weebly
📁 Print on demand	0.2%	Printful Spreadshirt Redbubble
📁 Procurement	0.02%	SAP Ariba Jaggaer Coupa
📁 Programming languages	84.6%	JavaScript PHP Lua
📁 Project management	0.1%	Jira Monday.com Smartsheet
📁 Public CDN	37%	Gstatic Cdnjs jsDelivr
📁 Public relations	0.1%	Cision Business Wire Mynewsdesk
📁 Push notifications	3.2%	Klaviyo OneSignal Baidu Cloud Push
📁 Restaurant booking	0.4%	Toast OpenTable Resy
📁 Sales engagement	0.1%	Apollo Instantly.ai Salesloft
📁 Scheduling	1.8%	Calendly Brevo Cal.com
📁 Science and research	0.2%	Google Scholar ResearchGate arXiv
📁 Security	10.6%	Cloudflare Email Obfuscation Really Simple Security Jetpack
📁 Semantic markup	74.1%	ARIA Open Graph Twitter Cards
📁 SEO	22.9%	Yoast SEO Rank Math All in One SEO
📁 Server management	6.7%	Plesk hPanel cPanel
📁 Serverless	1.6%	AWS Lambda Vercel Serverless Functions Google Cloud Run
📁 Site search	2%	Google Programmable Search Engine Algolia Elasticsearch
📁 Sliders	33.4%	Swiper Slick Owl Carousel
📁 Social media	56.6%	Facebook Instagram X
📁 Social widgets	8.1%	Tweet Facebook Share Facebook Page Plugin
📁 Spam protection	19.5%	reCAPTCHA Cloudflare Email Obfuscation hCaptcha
📁 Special HTML elements	24.6%	Table Video Template
📁 Special pages	1.3%	📄 Default Page 🔑 Login Page 🚧 Under Construction Page
📁 Standard pages	63.1%	📩 Contact 📄 Privacy Policy 📝 Blog
📁 Standards	90.6%	CSS HTML Open Graph
📁 Static code analysis	0.3%	ESLint Stylelint JSHint
📁 Static site generators	0.8%	Astro Gatsby Hugo
📁 Stores	0.6%	Amazon Etsy Houzz
📁 Subscriptions	2.2%	Stripe ProfilePress Substack
📁 Syndication	37.5%	RSS JSON Feed Atom
📁 Tag managers	44.4%	Google Tag Manager Adobe Launch Tealium
📁 Tech stacks	30.8%	LEMP LAMP Microsoft
📁 Text tools	1.1%	ChatGPT Grammarly QuillBot
📁 Tools	6%	Git Fontello Swagger
📁 Translation	9.8%	GlotPress WPML Google Translate
📁 UI frameworks	44.1%	Bootstrap jQuery UI Tailwind CSS
📁 URL shorteners	2.1%	Bitly EepURL Amzn.to
📁 Vector graphics editors	0.9%	Adobe Illustrator Affinity Sketch
📁 Video conferencing	0.2%	Jitsi Zoom Loom
📁 Video platforms	29.9%	YouTube TikTok Vimeo
📁 Video players	11.3%	YouTube MediaElement.js Video.js
📁 Visitor identification	0.6%	Leadfeeder Zoho SalesIQ Leadinfo
📁 Web server modules	1.6%	OpenSSL PageSpeed mod_fcgid
📁 Web servers	67.5%	Nginx Apache LiteSpeed Web Server
📁 Webmail	0.03%	Roundcube Outlook on the web Mailcow
📁 Webmaster tools	22.3%	Google Search Console Meta Domain Verification Bing Webmaster Tools
📁 Website builders	5.4%	Squarespace Wix Webflow
📁 Widgets	2.7%	Browse Happy Elfsight Powr
📁 Wiki software	0.08%	MediaWiki DokuWiki Confluence
📁 WordPress plugins	33.7%	Yoast SEO Contact Form 7 Elementor
📁 WordPress themes	34.8%	Other Theme Divi Avada